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Therapist Academy 

A 8-week live online course for therapists who want to sign two new therapy clients each month through Instagram.

so you can have more fun, create more freedom, and grow a thriving private practice.

    Inside this course, you’ll learn how to:

    craft clear messaging that makes your dream client feel seen and understood 

    create a content strategy that helps you take people from curious, to interested, to enquiry

    make your profile “client ready” so your profile feels fun, inviting, and crystal clear that you’re accepting new therapy clients

    turn your profile into an enquiry machine because people immediately land on your profile and think “this is who I’ve been searching for!”

    When clients have made these shifts in the past - they’ve seen a complete 180 in how people engage with their profile. 😍


    And you’ll get access to:

    ✨ Lifetime Access to the Lesson Portal: This portal has all the info you need to get into action, create scroll-stopping content, and start signing consistent therapy clients from Instagram.

    Instagram Tools & Resources: You’ll love the additional tools, worksheets, and resources waiting for you inside, including a Niche GPT to help you choose your profitable niche, and more.

    And for this round, there’s also 8 weeks of live support!

    Weekly Q&A calls: We’ll have eight live calls where you can bring all your Qs about all things Instagram, content creation, niching, and more! These calls are going to be great for listening, learning, and getting clarity on how to make IG work for you.

    Hot Drink Hub (Slack Community!): Bring a cosy cuppa to the Hot Drink Hub and connect with fellow therapists, brainstorm content ideas together, collaborate on IG, and cheer each other on! As a community of therapists, you know this is going to be one of the most uplifting & positive spaces around! 🥳

    Beta Guinea Pigs

    The beta launch is an opportunity for me to trial run all of the material to a smaller audience & for you to grab a spicy bargain of £300 (rrp £900). All of the material will be much the same but I may make amendments on the material based on feedback.

    ☑️ The course & live coaching will launch/ begin on Thursday 17th October. All coaching sessions thereafter will be on Thursdays at 4pm (until December 12th)

    ☑️ The Hot Drink Hub Slack Community will be opened on Thursday 10th October.

    ☑️ All of the juicy content will be available on Thursday 17th October via Teachery. all of my videos are on Loom so you have the option to watch at different speeds & with captions. 

    ☑️ You will have access to all of the course materials & coaching in October - December 12th 2024 and then when the course launches you will be enrolled free of charge, into the next Cohort from January 16th - 6th March 2025.

    Here’s what’s waiting for you inside the Lesson Portal:

    • This module is a warm welcome to the course, where you’ll get introduced to all the course features, learn your Instagram Archetype, and understand the path you’ll take to go from invisible to in-demand on Instagram.

      In this module you will:

      • Get introduced to all the features, tools, and support the course has to offer

      • Learn which Instagram Archetype you fall into (and how to overcome some of the top challenges you might be facing)

      • Understand the Enigmas - the secret “forces” that drive how Instagram work

      • Hear a Client Case Study so you can see your path from crickets - to clients!

    • Get ready to create bingeable content that has people not just liking your posts, but sending enquiries your way. In this module, you’ll pick a niche that will bring dream therapy clients to you on repeat.

      In this module you will:

      • Understand what a niche is and how to choose one (without feeling boxed in!)

      • Get access to my special Niche GPT tool to help you select the perfect niche for you

      • Get personalised feedback about your niche from me 🙋‍♀️

      • Have dream therapy clients see you’re the perfect therapist for them as soon as they land on your profile

    • Let’s take your content from “meh” to memorable! In this module, we’ll get to know your audience inside and out, and pick your content pillars so knowing what to create for your content becomes a breeze. 

      In this module you will:

      • Create a Personal Profile Map so you know how to stop the scroll of the dream therapy clients you want to reach

      • Develop content pillars and subtopics so you know exactly what types of topics you should cover in your content every week

      • Know how to create content that connects and inspires your audience

      • Feel excited and confident that you’ve got strategy behind your content that will grab attention & increase your enquiries

    • In this module, we’ll ensure that someone can land on your profile and immediately think “wow, I feel at home here”. We’ll make some strategic changes so your profile looks personal, approachable, and client-ready! 

      In this module you will:

      • Update your bio and pinned posts so that people fall in love with your profile as soon as they discover it

      • Tighten up your profile so that someone can quickly understand who you are, what you do, and that you’re the perfect therapist for them

      • Learn some branding strategies that make your profile look fun, personal, and inviting

      • Go through my checklist to make sure your profile is client-ready, stands out from the sea of other therapists, and brings you consistent enquiries

    • You’ll become a word wizard with this messaging module. This module covers everything about clear messaging, compelling copy, and sales concepts to know to grab and hold attention in your content.

      In this module you will:

      • Learn copy strategies that will make your ideal client feel seen and heard by your content

      • Say bye bye to being a therabot 🤖 and begin to bring more YOU into your content

      • Learn 8 different sales concepts that will keep people excited, interested, and curious about your content

      • Use my caption sandwich method to quickly and easily write social posts that are helpful, engaging, and inspire people to reach out to learn more about your sessions

    • This module will show you how to turn those content pillars into a content strategy (aka - a plan for what type of content to post and when!) - so every post brings you closer to signing a new therapy client.

      In this module you will:

      • Learn how to leverage the different types of content to attract and build trust with new therapy clients on repeat - including Reels, Carousels, IG Lives, and more

      • Understand my ERC content strategy to make sure you content is helping you attract, nurture, and convert clients through Instagram

      • Learn how to become the fun, relatable, and helpful therapist in your niche - so you can grow your audience, nurturing your current community, and converting the right people to become therapy clients

      • Create your simple but powerful content plan that delivers a fun mix of content that keeps people coming back for more

    • Now we’ll bring everything together to help you create a system for success - one that brings dream therapy clients to you week after week!

      In this module you will:


      • Learn my simple system to batch content so you’re not scrambling each day to post something new (and no, it’s not a monthly plan that takes forever and has you pulling out your hair”)


      • Steal my best strategies for staying consistent - even without having to brainstorm or create “new” content every week


      • Understand your analytics and insights so you know what content is working and what to leave behind


      • Set new boundaries with Instagram so you spend less time on the app (but see even more enquiries come through!)


    • Once you hit the milestone of signing two new therapy clients,
      you’ll unlock this special bonus module. It’s my special gift to you for
      getting through the course and making the most of it.

      Hint: it’ll be about how you can work with fewer clients,
      make more income, and continue to grow your private practice!

    Testimonials

    Testimonials

    Hey! I’m Lauren, a psychotherapist & therapist biz mentor from Scotland. A few years ago, I was working long hours in an NHS psychiatric hospital, managing complex trauma cases. Now, I run my own successful therapy business from home, with 90% of my clients coming from Instagram.

    Mastering Instagram through @innerglowtherapy transformed my life and opened doors to amazing opportunities, including partnerships with Hello Magazine, Jane App, and This Works. I launched an online course, Nurturing Your Nervous System, which continues to bring me passive income.

    After helping my clients grow their followings, attract consistent therapy clients, and land exciting collaborations, I’ve bundled all of my best strategies into this course.

    You’ll learn how to grow your private practice, boost your income, and create more freedom—without using pushy tactics or gimmicks.

    Meet your mentor

    FAQs

    • Totally! As a therapist (and mum!) myself, I know how tight your time is. That’s why this course is packed with simple, time-saving strategies, and has a-sized videos you can binge like your favourite Netflix show.

      And with the community  - you’ll always be able to ask questions and get support, even if you can’t attend the calls.

    • Oh, let me tell you! Unlike other generic marketing courses, that only teach the basics, this is specifically created for therapists who are already showing up on Instagram, and now want to create engaging content that builds your community, brings your exciting professional opportunities, and books out your therapy practice. Get ready to learn simple and proven strategies - without the ick or info overload you’ll find elsewhere.

    • Our calls will be on Thursdays at 4pm BST. We’ll have weekly calls for 8 weeks - but if you can’t attend the calls, replays will be available! You can also always drop into the community with your questions and get support there!

    • Yes! When you join, you’re in for the long haul. You'll get all the lessons, updates, and new goodies as long as the course is up and running. Think of it as your forever resource for all things Insta-marketing.

      You will get access to the live coaching during the cohort that you sign up for (beta guinea pigs - October 17th - December 12th 2024)/ January 16th - 6th March 2025)

    • A beta launch is an opportunity for me to trial run all of the material to a smaller audience. All of the material will be much the same but I may make amendments on the material based on feedback I get. It is a great opportunity for students to get all of the juicy material but at a discounted price (£300). I ask for in depth feedback in return.

    Enrol Today and Get Access to…

    ☎️8 weeks of Coaching Calls in 2024

    ☎️8 weeks of Coaching Calls in 2025

    📚Instagram Lesson Portal

    🙋‍♀️🍵Hot Drink Hub - Slack Community

    ✍️Ongoing Feedback

    * all beginning 17th October *