A program for therapists who want to build a standout brand and sell ethically on Instagram - so they can have more fun, create more freedom, and grow a thriving private practice.
Start seeing more enquiries and bookings in as little as 90 days, with a full A-Z course guiding you every step of the way.
You’re a passionate therapist whose heart is bursting with a dream 🌙…
to grow a booked-out private practice
But right now…
→ Posting content feels exhausting. You’re feeling fatigued and overwhelmed by figuring out what to post each week, following trends, and creating content - but it feels like your content isn’t clicking to go beyond likes & comments and generate more interest and sales.
→ You're on an enquiry rollercoaster of too many new clients or none at all…and it’s leaving you stressed and uncertain about what your schedule, energy, or income will be each month.
→ You’re DIYing strategies from random Instagram “experts” - but it’s not giving you the confidence to build a thriving practice or a community of future clients who genuinely connect with your work.
→ Selling on Instagram feels uncomfortable. You’re stuck wondering how you can talk about your offers and turn more followers into clients without being pushy or unethical.
If that sounds like you - here’s what you need to know.
To consistently sign clients from Instagram, you don’t need to post 3x a day, dance on reels, or follow cookie-cutter marketing tips. You need a conversion-focused content strategy that specifically works for therapists.
And the best part is - therapists are naturally ✨amazing✨ at marketing. We know our client’s deepest goals, desires, and feelings inside and out - and this is at the heart of creating high-converting content that will attract new therapy clients to you.
Once you learn the right skills and strategies built for your unique strengths, you’ll be able to confidently stand out from a sea of therapists, sign new clients, and build a private practice that brings reliable income.
Imagine how easy breezy life would feel if you could…
→ Turn Instagram into a consistent enquiry machine - because you know how to create simple but powerful content that has new dream therapy clients reaching out week after week
→ Build a community of dream therapy clients - by creating content where you ditch the “therabot” energy and have fun, be yourself, and create genuine connections with people
→ Market and sell your services confidently and ethically. You’ll learn techniques designed for therapists, by a therapist (hiya 👋), so you’ll never feel gross or icky about sales again.
→ Have slower, more gentle days - where you get to show up rested and ready to see your clients, deliver gold standard therapy, and get your clients excellent therapeutic outcomes
→ Go beyond 1:1 clients and reach even more people with your work - because now you can create online courses, host exciting events, write eBooks, and sign exciting contracts with purpose-driven companies and magazines.
If this sounds like what you’ve been working towards,
I can’t wait to introduce you to my program…
Booked Out Therapist Academy
A program for therapists who want to build a standout brand and sell ethically on Instagram and start seeing more enquiries and bookings in as little as 90 days.
Here’s what’s waiting for you inside the course:
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Here’s what’s waiting for you inside the course: *
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This module is a warm welcome to the course, where you’ll get introduced to all the course features, learn your Instagram Archetype, and understand the path you’ll take to go from invisible to in-demand on Instagram.
In this module you will:
Get a welcome tour to all the features, tools, and support the course has to offer
Learn which Instagram Archetype you fall into with how you create content (and how to overcome some of the top challenges you might be facing)
Understand the path to seeing more enquiries & bookings in 90 days
See Client Case Studies so you can see your path from feeling overwhelmed to booked out.
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Get ready to create bingeable content that has people not just liking your posts, but sending enquiries your way. In this module, you’ll pick a niche that will bring dream therapy clients to you on repeat.
In this module you will:
Understand what a niche is and how to choose one (without feeling boxed in!)
Complete market research to ensure your niche will convert
Get access to my special Niche GPT tool to help you select the perfect niche for you
Have dream therapy clients see you’re the perfect therapist for them as soon as they land on your profile
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Let’s take your content from “meh” to memorable! In this module, we’ll get to know your audience inside and out, and pick your content pillars so knowing what to create for your content becomes a breeze.
In this module you will:
Create your T.H.E.R.A.P.Y Messaging Map so you know how to stop the scroll of the dream therapy clients you want to reach
Develop unique content angles and subtopics so you know exactly what types of topics you should cover in your content every week
Begin training your new AI content buddy, The Content Clone, with your messaging so you can create content that connects and converts - in minutes!
Feel excited and confident that you’ve got strategy behind your content that will grab attention & increase your enquiries
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In this module, we’ll ensure that someone can land on your profile and immediately think “wow, I feel at home here”.
We’ll make some strategic changes you can as a therapist on IG so your profile is personal, client-ready, and in line with the ethical code of conduct.In this module you will:
Understand the ethics of showing up as a therapist on IG so you can protect your license, sell with confidence, and build a profile you’re proud to share
Learn and apply must-have branding strategies on IG (including brand dos, don’ts, and plenty of examples) so your brand feels inviting, memorable, and helps you build a community of engaged followers & potential clients
Refine your Instagram profile, messaging, and content from an ethical lens so you comply with the ethical code of conduct.
Go through my checklist to make sure your profile is client-ready, stands out from the sea of other therapists, and brings you consistent enquiries
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You’ll become a word wizard with this messaging module. This module covers everything about clear messaging, compelling copy, and sales concepts to know to grab and hold attention in your content.
In this module you will:
Learn proven copy strategies like storytelling, aspirational marketing, symptoms focused marketing, etc - all from a therapist's lens so you can make your ideal client feel truly seen and heard by your content (while keeping it ethical & honest)
Know how to sell your offers on repeat from different angles (without the ick or feeling like you’re putting your audience to sleep), using your T.H.E.R.A.P.Y messaging map and my Selling Framework
Writing hooks that stop the scroll with HIGH specificity to your niche client
Saybye bye to being a therabot 🤖and begin to bring more YOU into your content
Use my caption writing frameworks to quickly and easily write social posts that are helpful, engaging, and inspire people to reach out to learn more about your sessions
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This module will show you how to turn your T.H.E.R.A.P.Y Messaging Map into content - so every post brings you closer to signing a new therapy client.
In this module you will:
Learn how to leverage the different types of content to attract and build trust with new therapy clients on repeat - including Reels, Carousels, and Stories.
Integrate my CAROS Carousel Framework and the REEL-IT Reels framework to make it easier for your content to POP
Create brand-building content that gets you seen, builds trust, and brings you clients
Learn how to become the fun, relatable, and expert therapist in your niche - so you can grow your audience, nurture your current community, and convert the right people to become therapy clients
Create a simple content plan that delivers a strategic mix of high-converting content so we can speed up the journey from curious follower to paying client
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Now we’ll bring everything together to help you create a system for success - one that brings dream therapy clients to you week after week!
In this module you will:
Learn my simple system to batch content & repurpose so you’re not scrambling each day to brainstorm something new (and no, it’s not a monthly plan that takes forever and has you pulling out your hair)
Understand your analytics and insights so you know what content is working and what to leave behind
Learn my pricing strategies so you can confidently raise your fee and bring in clients who are happy to pay premium rates.
Bounce back from IG setbacks with The Compassionate Mindset Tool, an on-demand self-coaching model that helps you compassionately return back to yourself when you face frustration, comparison, or other common IG wobbles.
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Now that you’re seeing interest, let’s seal the deal. This is where we’ll walk through the essential pieces outside of your Instagram that need to be in place so your dream clients can find you, trust you, and book you.
In this module you will:
Run your business through the “Why Isn’t This Converting?” Framework to identify where potential clients might be falling off in the buying / enquiry process
Refresh your website & directories using the THERAPY Messaging Map and done-for-you copy templates - so it clearly communicates what you do and calls in right-fit clients
Update your counselling directories to be clear, detailed, and inviting so people feel instantly confident reaching out
Learn how to make yourself easy to book - by clearly communicating your CTAs, intake forms, and how clients can get started
Spot and fix the sneaky branding or messaging gaps that might be making you sound robotic or generic (instead of warm, human, and trustworthy)
With the Content Clone and my step-by-step templates, you’ll be able to make these updates in under an hour - no tech stress or endless tinkering required.
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Once you hit the milestone of signing two new therapy clients, you’ll unlock this special bonus module as a way to celebrate that you’ve completed BOTA!
In this bonus module, we’ll walk you through how to take everything you’ve learned inside BOTA and turn it into a digital product so you can see more sales without spending more hours at your desk.
In this module, you will:
Explore the most aligned digital product options for therapists - from online courses to passive offers to brand collabs - and how to choose what fits you best
Learn how to use the T.H.E.R.A.P.Y. Messaging Map to brainstorm profitable course ideas that speaks directly to your dream clients (and actually sells)
Get step-by-step strategies to grow a mailing list of ideal buyers - so you’ve got more than one way to sell your offers
Use plug-and-play PR templates to pitch yourself for brand deals and media features that open up new income streams
Plus Bonus Lessons:Learn “Easy Email Marketing for Therapists” with copywriter Sanjana Behara (@copywithsanjana) — including how to build a lead magnet, write a welcome sequence that connects + converts, and nurture your list with ease (with templates and plug play examples)
Pitch yourself for brand deals and PR opportunities with plug-and-play templates. Including PR Pitching Workshop byPR expert Fiona Minett (@bossyourpr)
Learning how to sell on Instagram as a therapist allowed me to scale to £100k in business in my first year in private practice - all on part-time hours. And now I want to show you how.
Meet your mentor - Lauren Baird
Meet your mentor - Lauren Baird
Hey there!
I’m Lauren, a psychotherapist practising in Scotland, UK.
It was only a few years ago that I was working in a psychiatric hospital, where alarms were constantly going off, the office was hot and stuffy, and I was working long hours to support up to 5 complex trauma clients a day.
And now, I’m writing this from the comfort of my home, where I get to spend time with my young daughter and don’t start work earlier than 10 a.m. My office is decorated with fun artwork I chose, with a view of my garden, and my cat Kiko always curled up nearby.
Learning how to use Instagram completely changed my life. In my first year fully in private practice, I was able to scale to £100k in business - while working part time hours.
Instagram helped me get invited to high-profile brand partnership deals, and get writing and design opportunities with big names like This Works, Hello Magazine, The Therapy Notebooks, Counselling Directory & Happiful.
Instagram also allowed me to expand my income well beyond serving 1:1 therapy clients. I was able to launch an online course called Nurturing your Nervous System, which has made over $38k and counting…and I have an ongoing paid retainer with wellness brand This Works as their Psychology Expert!
My clients have gone on to 10x their following, build a waitlist for 1:1 therapy sessions, get special collab opportunities, and use their skills to create paid workshops, events, training, and more.
(And we’ve done it without the pushy tactics, sneaky strategies, or “just go viral!” tips being taught by a lot of marketers these days).
And now, I’ve included my best strategies in this course, so you can start to grow your private practice, increase your income, and create more fun and freedom in your work.
I can’t wait to celebrate once you’re inside!
Lauren
Real Results
From our July 2025 BOTA cohort, 85% of active participants signed new therapy clients, & 77% did so within 3 months.
The course was rated 5/5 by participants, which meant the world to me.
Don’t just take it from me!
Meet my booked out therapist clients:
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Went from 250 followers to 13k, 85 enquiries, & a full £110 waitlist in 4 months
“One of my reels brought in five DMs from people wanting to book straight in.
I didn’t have any strategy… now I do. I know what I’m doing.
Your videos were very accessible, very easy to implement, didn’t take up huge amounts of time.
It’s been so transformative. Just from a confidence perspective as much as anything for me.”
Jess Marriner aka @jessmarrinertherapy -
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“I managed to get two new clients signed up from just two posts…I've had so many new enquiries that I've almost worried about posting as I'm getting so full."
“I’ve also gone from feeling stressed and overwhelmed (and winging it) to feeling like Instagram is not nearly as complicated or time consuming as I had thought.
Lauren is so approachable &, and is super encouraging. It has been SO worth the investment for me.”
Fleur Phillips aka @iamfleurphillips -
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“Since starting BOTA, my IG enquiries have gone from 2–3 a month to 10-20. Honestly, I've stopped counting now because I'm getting enquiries nearly every week!”
“The course helped me challenge the mindset that was keeping me stuck when it came to marketing myself and my services. It really works – I'm now getting regular enquiries, mainly from Stories and Reels!
Plus, I frequently get messages from followers saying "Thank you, I really needed to read that today", which is so validating.”
Aleks Balazy-Knas @unscrewingmotherhood -
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“I've had 4 client enquiries through insta and 3 who booked in! I'm feeling far more confident in my niche, with how I'm posting, calls to actions etc.”
“I feel like my followers are now getting content specifically relevant to them which can support them whether they want therapy or not AND I'm signing clients through instagram which is just amazing.
The best thing is they already know they want to work with me so those free discovery calls are just a formality. The biggest thing I've learnt is how to sell whilst feeling totally ethical and not at all like a pushy sales person and this has really changed how I'm talking in my captions and on stories. Everything feels like it has a purpose.”
Claire Judd aka @thepostnatalcounsellor
Enrol When Doors Open and Get Instant Access to…
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Lifetime Access To The Lesson Portal
Where you’ll access 8 modules of step-by-step strategies you need to build a buzzing IG profile that keeps your private practice booked and in-demand.
All the lessons in the course are bite-sized (between 5-30 mins max) - so you can get the information you need to start taking action right away
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Lifetime Access to 3 BOTA Bots
CUSTOM BOT #1: CONTENT CLONE
Say goodbye to hours of brainstorming content for Instagram or editing AI responses to fit your brand and voice. With the Content Clone, you’ll simply fill out a detailed brand form - then share it with Claude/ChatGPT. This form will train AI on your brand, voice, offers, and more - so you can cut your content creation time in HALF.
CUSTOM BOT #2: AI Financial Advisor GPT
It’s your booked-out AND sipping bougie coffee era. This AI bot helps you to work out your fee for your private sessions so you can double-check if you’re undercharging, raise your fees, and adjust for a surplus.
CUSTOM BOT #3: AI Profitable Niche GPT
Trained in my signature 1-1-1 method, this bot will help you choose the niche that hits closest to home for you. No more “is this right for me” spirals - you’ll walk away with full clarity of a niche that feels aligned (and profitable!).
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Bonus Tools, Resources, and Worksheets
There are a bunch of additional tools, worksheets, and resources waiting for you inside, including bonus exercises, exclusive worksheets so you never have to second-guess as you build your Insta presence. Some of the crowd-faves include:
36 Sell on Stories Plug & Play Templates
100 Viral Hook Ideas (with examples & breakdown!)
10 Plug & Play Call-to-Action Templates
Storytelling Formula Cheatsheet
The IG Tech Library for quick tips on creating reels & troubleshooting
Vault of Expert Guest Masterclasses
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SEO Tips for Therapists in Private Practice
Guest Expert: Krysteena Wilson, Therapist & Business Coach for Therapists aka @aligntherapyshop
If SEO has ever felt overwhelming, this bite-sized 30-minute training will change that. Krysteena breaks down search engine optimisation specifically for therapists, with practical steps you can apply straight away.
You’ll learn how to:
Understand what SEO is
Use your niche and location to attract more of the right clients through Google
Optimise your Google Business Profile in under an hour to boost visibility
Improve your website’s keywords, meta titles, and image alt text
Build backlinks naturally through collaborations and directories
Walk away with simple tools, free resources, and a clear plan to make your website start working harder for you — no tech wizardry required.
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Easy Email Marketing for Therapists
Guest Expert: Sanjana Behara, Launch Email Strategist & Copywriter (@copywithsanjana)
Email marketing doesn’t have to be complicated or cringe. In this hands-on training, Sanjana breaks down how to build an authentic, results-driven email strategy — one that nurtures trust, boosts visibility, and converts subscribers into therapy clients.
You’ll learn how to:
Create a lead magnet that attracts and serves your ideal clientWrite a welcome sequence that connects and converts with ease
Nurture your list through simple, value-led emails
Sell your offers confidently (without ever feeling salesy)
Includes a workbook + Sanjana’s highest-performing welcome email sequence to help you implement everything straight away.
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PR Made Simple for Therapists
Guest Expert: Fiona Minett, PR Expert & Founder of Boss Your PR (@bossyourpr)
Want to be featured in magazines, podcasts, or online publications but have no idea where to start? In this workshop, Fiona breaks down the exact steps to pitch your therapy expertise to the media and start building visibility and trust through PR.
You’ll learn how to:
Craft a PR pitch that stands out and gets noticed
Understand what editors and journalists are really looking for
Identify the right stories and angles to share as a therapist
Know what to include (and what to skip) in every pitch
Use Fiona’s pitching template to confidently contact publications and publishers
Includes an opportunity to submit your pitch for Fiona’s personal feedback
Join the Course now…
One Time Payment
£1250
£750
4 Monthly Payments
£1250
£187.50 x 4
Don’t just take it from me!
Meet my booked out therapist clients:
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“I've signed five clients through Instagram marketing and became so much more confident in showing up online.”
My biggest win: Signing clients via IG FAST! I used to be able to sign clients via IG too, but it takes time before it picks up. Using the strategies I've learnt through BOTA, I really managed to get more enquiries and sign clients more quickly.
Jasmine Teo @texturedlifewellness -
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Signed 3 therapy clients in a month, raised her fee & is now a batching queen.
“I’ve managed to sign therapy clients, raise my fee, increased my confidence and just dropped the pressure of how I show up online…I can’t wait to scale to more passive offers…
going in on my niche is the best thing I’ve ever done for my business”
Lauren Young @the.burnout.therapist -
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Went from “I was so overwhelmed” to signing 3 therapy clients in 5 weeks.
Nicola was unclear on WHO her ideal client was, but quickly got clear on who her ideal client was and she shared “showing up consistently with my message is working …
I feel like people are starting to think of me when it comes to specifically helping with relationships”
Nicola Jayne Kemp @theselfworththerapist
Booked Out Therapist Academy is the best Instagram course for therapists who want to start booking more therapy sessions from Instagram and get on the path to a thriving private practice.
You’ll have lifetime access to all materials and any updates to the course over time.
Here are 5 signs The Academy is perfect for you…
✅ You want to have an ethical IG presence. You love the idea by reaching more people beyond those who see you in therapy sessions. You’ll learn how to use Instagram to expand your reach and connect authentically and ethically with your audience in a way that isn’t pushy or sneaky.
✅You want to get off the revenue rollercoaster. with the strategies taught inside the course, you’ll be able to bring in consistent enquiries so you can better predict and plan your income
✅ You’re tired of spending hours on IG with nothing to show for it: You’ve been spending hours regularly posting on Instagram, but the likes and comments aren’t turning into client enquiries. This program will help you create simple, strategic content that will magnetise your dream clients to you (no more compare and despair or doom scrolling).
✅ You desire more financial stability and growth: No more being tied down by overbooked schedules that leave you drained. Create a schedule that fits your life, so you can take holidays, spend time with family, and enjoy your personal time without guilt or stress.
This course may not be a fit if…
❌ You’re looking for overnight success: While you will definitely see quick wins in the program, I would never promise you a six-figure practice in 30 days. If you’re ready to put in the work, I can promise you’ll see more interest and enquiries from your Instagram content.
❌You’re not willing to show up on video: I’ll teach you how to show up on stories and in reels in a way that feels simple and doable - even if you don’t love the spotlight. But if you're completely opposed to it, this might not be the right fit as videos are one of the most powerful tools to build trust and connection with potential therapy clients.
❌ You’re not willing to post consistently on Instagram: It’s ok if you’re not posting consistently right now, but you need to be willing to start! Inside the Academy, I’ll show you a simple and time-saving IG routine to follow that will help you post consistently so you can bring the consistent inquiries to match.
❌You don’t have an Instagram account yet: This course dives right into how to create better content on Instagram, so if you’re completely brand new to it - stay tuned! I’ll be creating a course for newbies in good time!
More amazing Instagram wins 👇
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“I've received six client enquiries, converted five of them to paying clients (with one still pending), and was able to confidently raise my prices.”
Some clients even said they kept seeing my posts and thinking 'damn, this is me' before reaching out. Beyond client acquisition, BOTA has given me a supportive community of fellow therapists, helped me value my work appropriately, and saved me hours of content creation time. I'm no longer feeling resentful or burned out - I'm excited about my content and my business now feels like it's working for me instead of the other way around.
Ellie aka @readytodothework -
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"4 Instagram enquiries in two weeks and 2 booked! This is a 5-star course.”
“Before BOTA I had NO idea what I was doing on Instagram and all my posts were scattered. I was very insecure and had no idea what my niche was. I was too scared to show up authentically.
After BOTA I feel like I am talking to my ideal client and I know the ins and outs of my niche. I'm not scared to show up and do all the Instagram challenges, and I have a strategy now when I post.
Lauren is a phenomenal individual and therapist and coach and I'm so glad that I got this offer from her!”
Christina Manolatos (aka @brain_elixir_hypnotherapy)
Yes! You get lifetime access to the course (and other FAQs)
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Totally! As a therapist (and mum!) myself, I know how tight your time is. That’s why this course is packed with simple, time-saving strategies, and has bite-sized videos you can binge like your favourite Netflix show.
And with the community - you’ll always be able to ask questions and get support, even if you can’t attend the calls.
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Yes! The course is tax deductible because it’s considered a business expense!
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Yes, yes, and yes! If you're in the business of helping people and want to make your Instagram profile a client magnet, you're in the right place.
This course isn’t just for psychotherapists, it’s for a wide range of professionals including coaches, hypnotherapists etc who want to connect deeply with their audience and turn followers into paying clients. -
Item descriptionMany Instagram courses are vague and give general advice that meets people at all different stages and niches. But this course is different 😉
It’s crafted for therapists by a practicing therapist (me!). It’s designed specifically for therapists who are already showing up on
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£1250 full price but when you join the waitlist £750!
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Yes you can pay:
4 x monthly payments of £187.50 -
Yes, we have students already from all over the world: US, Canada, Australia, Europe…
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I wanna know! Send me a message at @therapybusinesshub or email me at (therapybusinesshub@outlook.com) and we can chat about if the Academy would be a perfect fit for you!
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f you complete all the course content, follow the frameworks, post consistently, and still don’t receive a client enquiry within 90 days, I’ll refund your course fee.
To qualify, you must complete all modules, submit your niche and messaging for review, use the Selling Framework on Stories, and meet all other criteria outlined in the Terms & Conditions.I’m confident that if you do the work, this method works.
Here’s a peek into the AI bots that slash your content creation time by 1/3rd 👇
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"If you just think about one post. It's gone down from two hours to fifteen minutes."
Using the frameworks I learned, especially the messaging map and AI content creation tools, I went from overthinking every post to having a clear strategy that feels authentic to me.
Ellie Belfield, @readytodothework -
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“It’s like having a second brain — but better.”
The BOTA Builder and AI tools now save me so much time on content.
I can plan, create, and post without the overwhelm.Jasmine Teo AKA @texturedlifewellness
I’d love to get a DM from you saying this:
Every day that passes without an Instagram strategy tailored specifically for you as a therapist is another day you're missing out on serving dream therapy clients who could truly benefit from your expertise.
When you join, you’ll get instant access to all the course materials. You’ll have everything at your fingertips to create content that helps you sign dream therapy clients - on REPEAT.
Join now and get the strategy and support you need to start signing therapy clients from Instagram - so you can grow a private practice you love.
