Booked out
Therapist Academy
A 8-week live online course for therapists who want to sign two new therapy clients each month through Instagram so they can have fun, create more freedom, and grow a thriving private practice.
Doors open January 9th 2025.
You’re a passionate therapist whose heart is bursting with a dream 🌙…
to grow a booked-out private practice
But right now…
→ You’re working with 5-8 therapy clients in a single day - and you’re feeling drained, overwhelmed, and feeling like you’re on the train to burn out
→ You're on an enquiry rollercoaster of too many new clients or none at all…and it’s leaving you stressed and uncertain about what your schedule, energy, or income will be each month
→ You’ve hit your income and impact limit - you’re craving the chance to increase your income without having to book more 1:1 sessions onto your calendar
→ You know Instagram could open doors for you - but even though you’re already spending hours on the app, you’re not seeing much interest or enquiries for your therapy practice
If that sounds like you - here’s what you need to know.
Instagram is the fastest, easiest, (and most fun!) way to grow your private practice with consistent therapy clients that you can’t wait to support.
And the best part is - therapists are naturally ✨amazing✨ at marketing. We know our client’s deepest goals, desires, and feelings inside and out - and this is at the heart of creating magnetic content that will attract new therapy clients to you.
Once you learn the right skills and strategies, you’ll be able to stand out from a sea of therapists, attract new clients, and be able to build a private practice that brings reliable income.
Imagine how easy breezy life would feel if you could…
→ Turn Instagram into a consistent enquiry machine - because you know how to create simple but powerful content that has new dream therapy clients reaching out week after week
→ Build a community of dream therapy clients - by creating content where you ditch the “therabot” energy and have fun, be yourself, and create genuine connections with people
→ Have slower, more gentle days - where you get to show up rested and ready to see your clients, deliver gold standard therapy, and get your clients excellent therapeutic outcomes
→ Be in charge of your schedule, energy, and income - because your private practice will allow you to work from the comfort of your home, design your dream schedule, and bring in the income you need to feel excited and at ease about the future
→ Go beyond 1:1 clients and reach even more people with your work - because now you can create online courses, host exciting events, write eBooks, and sign exciting contracts with purpose-driven companies and magazines
If this sounds like what you’ve been working towards,
I can’t wait to introduce you to my course…
Booked Out Therapist Academy
An 8-week live online course for therapists who want to sign two new therapy clients a month and grow their private practice by building their Instagram skills.
Here’s what’s waiting for you inside the course:
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This module is a warm welcome to the course, where you’ll get introduced to all the course features, learn your Instagram Archetype, and understand the path you’ll take to go from invisible to in-demand on Instagram.
In this module you will:
Get introduced to all the features, tools, and support the course has to offer
Learn which Instagram Archetype you fall into (and how to overcome some of the top challenges you might be facing)
Understand the Enigmas - the secret “forces” that drive how Instagram work
Hear a Client Case Study so you can see your path from crickets - to clients!
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Get ready to create bingeable content that has people not just liking your posts, but sending enquiries your way. In this module, you’ll pick a niche that will bring dream therapy clients to you on repeat.
In this module you will:
Understand what a niche is and how to choose one (without feeling boxed in!)
Get access to my special Niche GPT tool to help you select the perfect niche for you
Get personalised feedback about your niche from me 🙋♀️
Have dream therapy clients see you’re the perfect therapist for them as soon as they land on your profile
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Let’s take your content from “meh” to memorable! In this module, we’ll get to know your audience inside and out, and pick your content pillars so knowing what to create for your content becomes a breeze.
In this module you will:
Create a Personal Profile Map so you know how to stop the scroll of the dream therapy clients you want to reach
Develop content pillars and subtopics so you know exactly what types of topics you should cover in your content every week
Know how to create content that connects and inspires your audience
Feel excited and confident that you’ve got strategy behind your content that will grab attention & increase your enquiries
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In this module, we’ll ensure that someone can land on your profile and immediately think “wow, I feel at home here”. We’ll make some strategic changes so your profile looks personal, approachable, and client-ready!
In this module you will:
Update your bio and pinned posts so that people fall in love with your profile as soon as they discover it
Tighten up your profile so that someone can quickly understand who you are, what you do, and that you’re the perfect therapist for them
Learn some branding strategies that make your profile look fun, personal, and inviting
Go through my checklist to make sure your profile is client-ready, stands out from the sea of other therapists, and brings you consistent enquiries
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You’ll become a word wizard with this messaging module. This module covers everything about clear messaging, compelling copy, and sales concepts to know to grab and hold attention in your content.
In this module you will:
Learn copy strategies that will make your ideal client feel seen and heard by your content
Say bye bye to being a therabot 🤖 and begin to bring more YOU into your content
Learn 8 different sales concepts that will keep people excited, interested, and curious about your content
Use my caption sandwich method to quickly and easily write social posts that are helpful, engaging, and inspire people to reach out to learn more about your sessions
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This module will show you how to turn those content pillars into a content strategy (aka - a plan for what type of content to post and when!) - so every post brings you closer to signing a new therapy client.
In this module you will:
Learn how to leverage the different types of content to attract and build trust with new therapy clients on repeat - including Reels, Carousels, IG Lives, and more
Understand my ANC content strategy to make sure you content is helping you attract, nurture, and convert clients through Instagram
Learn how to become the fun, relatable, and helpful therapist in your niche - so you can grow your audience, nurturing your current community, and converting the right people to become therapy clients
Create your simple but powerful content plan that delivers a fun mix of content that keeps people coming back for more
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Now we’ll bring everything together to help you create a system for success - one that brings dream therapy clients to you week after week!
In this module you will:
Learn my simple system to batch content so you’re not scrambling each day to post something new (and no, it’s not a monthly plan that takes forever and has you pulling out your hair”)
Steal my best strategies for staying consistent - even without having to brainstorm or create “new” content every week
Understand your analytics and insights so you know what content is working and what to leave behind
Set new boundaries with Instagram so you spend less time on the app (but see even more enquiries come through!)
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Once you hit the milestone of signing two new therapy clients,
you’ll unlock this special bonus module. It’s my special gift to you for
getting through the course and making the most of it.Hint: it’ll be about how you can work with fewer clients,
make more income, and continue to grow your private practice!
When you join in January you’re only a few clicks away from getting your hands on all the same information, strategies, and support that created these wins.
Everything you need is waiting for you inside!
Meet your mentor - Lauren Baird
Meet your mentor - Lauren Baird
Hey there!
I’m Lauren, a psychotherapist practising in Scotland, UK.
It was only a few years ago I was working in a psychiatric hospital, where alarms were constantly going off, the office was hot and stuffy, and I was working long hours to support up to 5 complex trauma clients a day.
And now, I’m writing this from the comfort of my home, where I get to spend time with my young daughter and don’t start work earlier than 10 a.m. My office is decorated with fun artwork I chose, with a view of my garden and my cat Kiko always curled up nearby.
*Learning how to use Instagram completely changed my life.*
It allowed me to build @innerglowtherapy and a successful therapy business (where 90% of my clients come from IG), get invited to high profile brand partnership deals, and get writing and design opportunities with big names like Hello Magazine, The Therapy Notebooks, Counselling Directory & Happiful.
Instagram also allowed me to expand my income well beyond serving 1:1 therapy clients. I was able to launch an online course called Nurturing your Nervous System, which has made over $20k and counting…and I have an ongoing paid retainer with wellness brand This Works as their Psychology Expert!
After sharing my strategies with clients - they’ve been able to grow their followings by 10x, attract consistent therapy clients, get special invites and collab opportunities, and use their skills to create workshops, events, training, and more.
(And we’ve done it without the pushy tactics, sneaky strategies, or “just go viral!” tips being taught by a lot of marketers these days).
And now, I’ve included my best strategies into this course, so you can start to grow your private practice, increase your income, and create more fun and freedom in your work.
I can’t wait to celebrate once you’re inside!
Lauren
Testimonials
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JESS EDEN: "I grew nearly 1000 followers in a month, I've had more enquiries from my ideal client (5 in the last two days alone) & looking to start a waiting list."
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MELISSA SHORT: Moved to a waiting list, "had an influx of enquiries" & "I reached one of my financial goals, paying for a new vehicle."
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JUDY POTTS: 'I went from 1500 followers to 40,000 followers in the space of 4 months. Instagram has transformed my business. I’ve doubled my income, started a waitlist and have had opportunities for writing and collaborations."
Enrol in January 2025 and Get Instant Access to…
📚
Instagram Lesson Portal
Where you’ll learn step-by-step strategies you need to build a buzzing IG profile
that keeps your private practice booked and in-demand.
All the lessons in the course are bite-sized (between 10-30 mins max) - so you can get the information you need to start taking action right away.
🙋♀️🍵
Hot Drink Hub - Slack Community
Get cozy inside the Hot Drink Hub! Bring a cup of tea and get live coaching with other therapists inside our private Slack Community.
You’ll be able to connect and make friends with fellow therapists, plan collaborations, and stay in touch with each other long after the course finishes.
You can drop into the Hot Drink Hub any time between calls to brainstorm ideas, get feedback, and ask questions about marketing on IG. You can expect a response from me within 48 hours (Monday - Friday!).
✍️Ongoing Feedback
You’ll receive detailed, personalised feedback on a range of topics including…
Picking Your Perfect Niche: Get clear, specific advice to hone in on your niche, ensuring it’s perfectly targeted to attract your dream clients.
Clarifying Your Messaging: Refine your messaging so it resonates deeply with your audience, making them think, “I need to work with this therapist, they really get me.”
Creating Magnetic Content: Receive easy-to-implement actionable tips to make your content more engaging and effective, increasing your reach and client enquiries.
🎁
Bonus Tools, Resources, and Worksheets
There are a bunch of additional tools, worksheets, and 23 resources waiting for you inside, including bonus exercises, exclusive worksheets and more.
And I have created custom AI bots to support you to create your niche & create content with ease
🍽️
Weekly Content Plan
Let me take content creation off your plate
Every Monday you get mailed 7 days of instagram content specifically tailored to sign therapy clients.
This includes:
✅6 Trending Reels/ Carousel Ideas each week
✅Conversion Content ideas (to bring in sales)
✅Fill in the blank scripts and ideas
✅Therapist specific examples & instructions to film
Transformation stories
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Transformation stories *
Join the Waitlist Today …
And when the doors open, get access to a DISCOUNTED bonus price!
Booked Out Therapist Academy is the best Instagram course for therapists who want to start booking more therapy sessions from Instagram and get on the path to a thriving private practice.
Here are 5 signs The Academy is perfect for you…
✅ You want to have an ethical IG presence. You love the idea by reaching more people beyond those who see you in therapy sessions. You’ll learn how to use Instagram to expand your reach and connect authentically and ethically with your audience in a way that isn’t pushy or sneaky.
✅You want to get off the revenue rollercoaster. with the strategies taught inside the course, you’ll be able to bring in consistent enquiries so you can better predict and plan your income
✅ You’re tired of spending hours on IG with nothing to show for it: You’ve been spending hours regularly posting on Instagram, but the likes and comments aren’t turning into client enquiries. This program will help you create simple, strategic content that will magnetise your dream clients to you (no more compare and despair or doom scrolling).
✅ You desire more financial stability and growth: No more being tied down by overbooked schedules that leave you drained. Create a schedule that fits your life, so you can take holidays, spend time with family, and enjoy your personal time without guilt or stress.
This course may not be a fit if…
❌ You’re looking for overnight success: While you will definitely see quick wins in the program, I would never promise you a six-figure practice in 30 days. If you’re ready to put in the work, I can promise you’ll see more interest and enquiries from your Instagram content.
❌You’re not willing to show up on video: I’ll teach you how to show up on stories and in reels in a way that feels simple and doable - even if you don’t love the spotlight. But if you're completely opposed to it, this might not be the right fit as videos are one of the most powerful tools to build trust and connection with potential therapy clients.
❌ You’re not willing to post consistently on Instagram: It’s ok if you’re not posting consistently right now, but you need to be willing to start! Inside the Academy, I’ll show you a simple and time-saving IG routine to follow that will help you post consistently so you can bring the consistent inquiries to match.
❌You don’t have an Instagram account yet: This course dives right into how to create better content on Instagram, so if you’re completely brand new to it - stay tuned! I’ll be creating a course for newbies in good time!
Transformation stories
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Transformation stories *
FAQS
Can I do this even if I’m busy / still working full-time?
Totally! As a therapist (and mum!) myself, I know how tight your time is. That’s why this course is packed with simple, time-saving strategies, and has bite-sized videos you can binge like your favourite Netflix show.
And with the community - you’ll always be able to ask questions and get support, even if you can’t attend the calls.
Can I write this course off on my taxes?
Yes! The course is tax deductible because it’s considered a business expense!
I'm a coach / hypnotherapist / occupational therapist, etc. - can I join?
Yes, yes, and yes! If you're in the business of helping people and want to make your Instagram profile a client magnet, you're in the right place.
This course isn’t just for psychotherapists, it’s for a wide range of professionals including coaches, hypnotherapists etc who want to connect deeply with their audience and turn followers into paying clients.
How is this different from the other IG courses out there?
Many Instagram courses are vague and give general advice that meets people at all different stages and niches. But this course is different 😉
It’s crafted for therapists by a practicing therapist (me!). It’s designed specifically for therapists who are already showing up on Instagram, and now want to create engaging content that builds your community, brings your exciting professional opportunities, and books out your therapy practice.
Get ready to learn simple and proven strategies - without the ick or info overload you’ll find elsewhere.
When does the course start and end?
📅 Launch: January 9th - 16th 2025, at this point you get:
Immediate access to learning portal
Join the Hot Drink Hub community
🎓 Course Duration: January 16th - March 6th, 2025
8-week program
Final coaching call: March 6th, 2025
When are the live calls?
Our calls will be on Thursdays at 4pm UK time. We’ll have weekly calls for 8 weeks - but if you can’t attend the calls, replays will be available! You can also always drop into the community with your questions and get support there!
What happens after the 8 weeks?
The calls and community will close - but you’ll get to keep all the lessons, call replays, and any updates. Think of it as your forever resource for all things Insta-marketing.
What’s the price?
The course price is £900 and you can pay this in three instalments. However if you are on the waitlist you will get a BIG discount!
Still have more Qs 🤔?
I wanna know! Send me a message at @therapybusinesshub or email me at (therapybusinesshub@outlook.com) and we can chat about if the Academy would be a perfect fit for you!
Every day that passes without an Instagram strategy is another day you're missing out on serving dream therapy clients who could truly benefit from your expertise.
When you join, you’ll get instant access to all the course materials. You’ll have everything at your fingertips to create magnetic content, attract dream therapy clients, and get consistent bookings for your amazing therapy sessions.
Join now and get the strategy and support you need to start signing two therapy clients each month from Instagram - so you can grow a private practice you love.