Therapists of Instagram

Caption Generator

How to Use This Tool

  1. Input your information:

    • Your therapeutic niche (e.g., anxiety, couples therapy, trauma)

    • The hook you've used in your post

    • Your preferred tone of voice (e.g., friendly, serious, compassionate, warm but professional)

      Example: “Hi I am a trauma therapist and the hook I’ve used is_____. My tone of voice is _______. My call to action is_____”

  2. Get a customized caption structured with the AIDA marketing framework:

    • Attention: Captures your audience's interest

    • Interest: Builds engagement with relevant information

    • Desire: Creates connection to your services

    • Action: Clear call-to-action for next steps

Tips for Best Results

Fact-check for ethical accuracy: Review all content to ensure it's truthful, ethical, and aligned with therapeutic best practices.

Add your unique voice: This tool provides the foundation—personalise it with your authentic style. Write as though you're speaking to a client - bringing in your warmth and personality.

Be specific with your CTA: Clearly state what you want your audience to do. Looking for therapy inquiries? Say exactly that in your call-to-action.

And never say “Comment KEYWORD” to access therapy - as this would jeopardise client confidentiality. You can direct them instead to say the keyword inside your DMs/ access the link in your bio.

Save your captions: This generator doesn't remember previous messages. Consider saving all your captions in one place (like your Notes app) for easy reference when creating future content.