Content Drop
Weekly Therapists Instagram Content Delivered Straight to Your Inbox
A monthly membership that takes content creation off your plate so you can grow your Instagram presence consistently without the stress of “what the h*ll will I post today?” 🤪
You're a skilled therapist who wants to show up consistently on Instagram...
but content creation is the last thing on your to-do list.
You’re stuck in the rut of:
→ Seeing 5+ clients, and the thought of staring at a blank screen trying to come up with Instagram content makes your brain feel like mush
→ Spending hours each week overthinking what to post, and it's taking precious time away from what actually matters
→ Perfectionism is getting in the way of consistency, and you end up posting sporadically (or not at all)
→ Seeing other therapists with growing, engaged audiences, but you can't seem to crack the consistency code
Imagine...
→ Starting every week with a complete content plan, knowing exactly what you're posting with done-for-you content ideas that you can tweak to your niche and personal vibe.
→Your content? So bloody aligned, it's giving STRONG #TherapistOfInstagram energy. Your audience is actually engaging, saving your posts, and sending you DMs saying how much your content resonates with them.
→Instead of winging it and getting stuck in content paralysis (we've all been there!), you have a consistent strategy that grows your audience and builds your Instagram presence.
→You've finally increased your following, engagement, and reach - and guess what? It didn't mean spending hours each week brainstorming or creating content from scratch.
→ You've got weekly clarity on exactly what to post, so you can quit the overthinking and focus on showing up as your authentic self for your audience.
If this sounds like exactly what you need,
I can't wait to introduce you to......
Content Drop
A weekly content membership for therapists that delivers visibility focused Instagram content straight to your inbox every Monday 🤳🏽
Here's what you'll get every Monday:
✅ 4 Trending Reel & Carousel Ideas dropped weekly
✅ Step by step instructions for you to film the reel yourself
✅ Fill-in-the-blank Hooks
✅ Examples & ideas of how to implement
✅ AI prompts to use alongside
Join the Content Drop
8 Weeks of Instagram Content
£77 for your first 2 months
After your initial 2 months, you'll have the option to continue at £38.50/month!
Meet your mentor - Lauren Baird
Meet your mentor - Lauren Baird
Hey there!
I'm Lauren, a psychotherapist practising in Scotland, UK.
I've grown my @innerglowtherapy account to over 75K followers, worked with brands like This Works and Hello Magazine, and helped over 100 therapists grow their Instagram presence and business online.
As a practicing psychotherapist myself, I know how it feels to be juggling client work, admin, and then trying to find the creative energy to show up consistently on social media.
I created the Content Drop because I was tired of seeing talented therapists feel frazzled to the MAX with content creation and consistency, when they have so much value to offer the world.
The weekly content ideas, prompts, and templates in the Content Drop are based on what's actually working on Instagram right now for therapists - no guesswork, just proven content that drives engagement and growth
Don’t just take it from me!
Meet my therapist of Instagram clients:
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19k new followers, a book deal, passive course sales & a booked out practice
“Your prompts give me brilliant structure and that has encouraged me to keep going.
You make it so clear what to say and how to put all my words into content.
All thanks to you my queen of Instagram”
Alice Bramhill @alice.bramhill -
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"1 million views!" Creating viral content and standing out as an industry expert
Using Content Drop Charlotte was able to stay consistent in her niche and create stand out content that increased reach and engagement, drove mailing list sign ups and grew her instagram profile.
Charlotte Spillane @sparkhypnotherapy
Here are 5 signs Content Drop is perfect for you…
✅ You're already on Instagram but struggling with consistency
✅ You want to save time on content creation
✅ You're looking to increase your REACH on IG
✅ You’re not getting the results from Instagram
✅ You're tired of overthinking what to post
This may not be a fit if…
❌ You’re looking for overnight success: While you will definitely see quick wins in the program, I would never promise you a six-figure practice in 30 days. If you’re ready to put in the work, I can promise you’ll see more interest and enquiries from your Instagram content.
❌You’re not willing to show up on video: I’ll give you the instructions on how to create trending reels and so we need to see your lovely face. I promise I’ve worked with 100+ therapists and the more you do it, the easier it becomes.
❌ You don’t yet have an account: While you don’t need to be a whizz, you need to have an account and be ready to post!
Can you imagine if your reach looked like this?
A sneaky peak into my client’s reach on Insta:
More amazing Instagram wins 👇
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8 consults booked in the span of a week… and has grown from 1000 followers to 42k followers!
After we narrowed down on my niche, created content pillars, optimised my bio and discussed how to sell offers like my MOT/ therapy services…I stuck to the plan and was able to grow from 1150 followers to 19.1k followers!!
Judy Potts @the.social.therapist -
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5 new inquiries in 2 days, has grown by over 1000 followers, and now has to open a waitlist!
“I haven’t posted much content this week…but that’s because I’m so busy with clients!
I’m so excited and thankful. I just signed a third client which was my goal!”
Jess Eden @therapywithjesseden
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Busy and thriving with her new therapy clients
“I haven’t posted much content this week…but that’s because I’m so busy with clients!
I’m so excited and thankful. I just signed a third client which was my goal!”
Melissa Short@rooted_and_revived
FAQs
How does the Content Drop work? Every Monday for 2 months, you'll receive an email with trending content ideas, trending audio suggestions, step by step instructions, and more. You can use these as inspiration, tweak them to your niche and voice, and post throughout the week.
When does Content Drop begin? The first content drops lands Monday 7th April lunchtime and you'll receive content until Monday 26th May. This covers your initial 2-month package.
What's the pricing structure? Your initial purchase is £77 for the full 2-month package. After this period, if you choose to continue, the membership becomes £38.50 per month, billed monthly.
What happens after the 2 months? After your initial 2-month package (£77), you'll have the option to continue receiving the Content Drop at £38.50/month. It's completely up to you whether you want to continue - there's no automatic renewal.
Can I cancel after the 2 months? Absolutely! The initial purchase is for the full 2-month package (£77), but there's no obligation to continue after that period. If you decide to continue, you can cancel your monthly subscription at any time.
Is there a money-back guarantee? No, all sales are final but I am confident you'll be delighted with the value and support you get inside!
How is this different from BOTA? The Content Drop focuses specifically on providing ready-to-use content ideas to increase reach and help you show up consistently. BOTA is my comprehensive course that teaches you the complete strategy for signing therapy clients through Instagram.
How do I know which bits to put on each reel or part of the carousel? I offer step by step instructions on how to film the reel or create the carousel. I also share examples of how this post would translate in different niches, e.g. as a endometriosis therapist, a bereavement therapist and an IVF therapist.
