Content Drop

The time-saving subscription for busy therapists who want to get visible on Instagram without burning out on content

Get 4 therapist-friendly content ideas dropped every Monday 9AM BST - so you can hit post on your content in under 15-min a day

You’re a skilled therapist who knows Instagram could help you reach more of your dreamboat clients. 

But right now, showing up on Instagram feels like a full-time job you didn’t sign up for.

→ When you sit down to create - you’ve got cabbage brain. After long days of 5+ client sessions, writing notes, and managing CPD - you’ve got zero brainpower left for content.


→  You’re posting here and there - or not at all. Your grid is a mish mash of ā€œ5 signs you have Xā€, inspirational quotes, and selfies with your coffee. You know you should be more strategic but you’re not sure where to start…

→ Even when you have ideas - designing & recording takes you bloooody ages - You and Canva are frenemies, and a single reel takes you over an hour to record, edit, and post

→ You just want a simple approach to showing up that actually works - that doesn’t involve daily dancing, complicated video edits, or creating picture-perfect content

It’s time to stop letting lack of time, inspiration, or energy slow you down from getting more followers and client enquiries.


Inside Content Drop, you’ll get therapist-specific, visibility-focused content ideas dropped right to your inbox every week.

With these prompts, hooks, and scripts dropped into your inbox every Monday morning, you’ll be able to…

→ Start every week with a content plan. You’ll be able to see the ideas, tweak it to your niche and personal vibe, and know what to post to grow your reach, views, and enquiries

→  Post content with #TherapistOfInstagram energy because your content is useful, engaging, and helps potential clients feel seen, understood, and curious about working with you 


→  Fill your calendar with dreamboat clients who value your work, refer their friends, and happily pay your rate – so you're no longer chasing enquiries or having to say yes to clients outside of your focus area


→  Dream bigger for your business. With a buzzing IG presence, you can go on to do exciting things like sell a course, land a book deal, and attract other exciting paid opportunities

Content Drop

A weekly content membership for therapists that delivers visibility focused Instagram content ideas straight to your inbox every Monday šŸ¤³šŸ½


āœ… 4 Trending Reel & Carousel Ideas

āœ… Step by step instructions for you to film the reel yourself

āœ… Fill-in-the-blank Hooks

āœ… Examples & ideas of how to implement

āœ… AI prompts to use alongside

This isn't just about saving time - it's about changing up your entire Instagram strategy with content ideas that ACTUALLY WORK for therapy accounts!

Every Monday, I’ll drop your content to you:

Say buh-bye šŸ‘‹ to getting hung up on little things that don't matter, trying to make it pretty and perfect, and then never hitting POST.


Content Drop helps you create life-first content that keeps content SIMPLE - so you can amplify your presence without burning out.

Unlike generic content memberships, Content Drop is made specifically for therapists, by a therapist who’s grown her IG account to 75K+ followers and built a 6-figure practice through it.

You’ll love Content Drop because…


āœ…Instead of following advice that expects you to spend hours on content → Content Drop aims to get you to create & post each piece of content in under 15 min

āœ…You’ll stop overthinking your content → and get step-by-step easy directions and therapist-specific examples for both Reels and carousels so it makes posting simple.


āœ… Instead of learning icky tactics or spending money on Ads for reach → You’ll organically reach your dream clients with content that connects, builds trust, and gets you seen 

Meet your Content Co-Pilot - Lauren Baird

Meet your Content Co-Pilot - Lauren Baird

Hiya, I’m Lauren! šŸ‘‹ And I created Content Drop because I know how frustrating it is to DIY your content - especially as a therapist.


I’ve been the social worker juggling frontline work and the NHS therapist running on empty. And as a practicing psychotherapist myself, I know that one of the hardest parts of Instagram as a therapist isn’t just consistency, it’s the creative energy it takes. 

When we’re already frazzled to the MAX with running sessions, writing notes, chasing invoices, thinking deeply for our clients…it’s no wonder content ends up at the bottom of the to-do list.

I created Content Drop because I don’t want other therapists to waste years trying to piece it all together alone. I want to make content easier, faster, more effective and way more ethical.


Using the same strategic content you’ll get inside Content Drop, I’ve built a booked-out practice and made over Ā£75,000 in digital product revenue - without running a single ad. 


I've grown my @innerglowtherapy account to over 75K followers, worked with brands like This Works and Hello Magazine, built a 6 figure business, and helped over 100 therapists grow their Instagram presence and business online.

I can’t wait for you to have therapist-first, ethical, conversion-focused content dropped weekly - so you can show up with more ease, grow your following, and see more enquiries from Instagram.


I can’t wait to welcome you in!


Lauren x

Here’s what Content Drop clients have to say…

Content Drop is the space for you if…

āœ… You’re already showing up on Instagram (even if it’s been bloody hard) and you're ready to be more consistent and strategic in what you post


āœ… You want life-first strategies that don’t require you to be ā€œpicture perfectā€, 20-something, or have hours of time on your hand

āœ… You’re done staring at a blinking cursor or scrolling for ✨inspo✨ -  You want to save time and know exactly what to post every week to build your audience and bring more enquiries 

Content Drop may not be a fit if…

āŒ You’re looking for overnight success: While you will definitely see quick wins in the program, Instagram takes ongoing effort. If you’re ready to try a new approach to your content and get consistent - come on in!


āŒYou’re not willing to show up on video: Video content builds trust and connection faster than static post, so we’ll need to see your lovely face! But I promise - it doesn’t need to be perfect. I keep video content easy and low-lift so you can pop out simple reels in just a few minutes a day.


āŒ  You expect done-for-you content creation: Content Drop gives you plug-and-play prompts, scripts, and strategies - but the magic happens when you bring your own voice. If you’re ready to DIY your content (and do it in a way that is faster & more effective at bringing in new therapy clients) - Content Drop is for you!


Picture this… 

→ You open your email Monday at 9AM, while sipping on your coffee and get your ā€œContent Drop is hereā€ notification.

→ You browse the 4 content ideas, check out the therapist-specific examples, and use the AI prompts to quickly tailor each post to your voice and niche. 

→ You film your b-rolls for a Reel and pop your carousel together – following the simple, step-by-step instructions that make it feel effortless.

→ You schedule your posts, close your laptop, and clock off (bc let’s face it you’ve got a million other things to be doing!)

Content Drop will become your favourite way to kick off the week. 

Here’s how your chillaxed content creation is gonna look:

And then you email me this bc you bloody love it:

You’ll have all the content ideas you need to be consistent, increase your reach, and show up as the go-to therapist of your niche – without wasting hours figuring it all out on your own.

Investment

Ā£45 per month

Here’s what Content Drop clients have to say…

Can you imagine if your reach looked like this?

A sneaky peak into my client’s reach on Insta:

FAQS

  • A: I offer step-by-step instructions on how to film the reel or create the carousel. I also share examples of how this post would translate in different niches, e.g. as an endometriosis therapist, a bereavement therapist and an IVF therapist.

  • Whether you work with trauma, anxiety, relationships, grief, or any other specialty, the content ideas are designed to be customisable. Plus, each drop includes examples for different niches, and the AI prompts help you adapt any idea to your specific approach and clientele.

  • Absolutely! Each content drop includes detailed, step-by-step instructions that break everything down into simple actions. No fancy equipment required (my tripod is often my water bottle 🤪)

  • Great question! There’s no specific balance set in stone only because sometimes there might be trending pieces that are carousel heavy, and other times we might have more reels depending on what's working best for therapists that month.

  • Such a good question! The beauty of Content Drop is that you can totally use each idea or just pick and mix it up - it's really up to you! Even if you're just using one reel a week from the subscription, it's definitely still worth it. These reels are specifically designed for visibility and reach – so that one weekly reel could be your key to getting fresh eyes on your account.


    Besides, the real win here isn't just about having content ideas – it's about learning a new skill without the stress, experimenting with different types of reels minus the overthinking, and using hooks you might not usually try. So even if you don't use every single idea I shared, you're still building up a proper arsenal of content strategies that will serve you a looong time in your biz!

  • I love this! And the answer is no. :) 


    The truth is, a lot of marketing does the rounds and then does the rounds again! The fill-in-the-blanks framework you get with Content Drop are timeless even when the trends change. You can always go back through the material and use the same hook with a different trending audio, for example. I've had coaching clients post content weeks afterwards and still see great results!


  • 100%! Because busy therapists are exactly who I designed Content Drop for. 


    With the weekly ideas dropped every week, fill-in-the-blanks hooks, and AI prompts – you can eliminate decision fatigue altogether. Just pull an idea from the drop, plug the AI prompt & hook framework into the chatbox, and custom-make your entire content to your voice. Then take a few more minutes to follow the easy step-by-step instructions to edit the reel or design the carousel - and hit post!


    And if you miss a week or two in between – you'll still have a full bank of content ideas just sitting there waiting for you. No need to stare at a blank screen thinking "what the hell do I post today?!" You can simply pick up where you left off and implement at your own pace.

  • Absolutely! Batching is a smart move, and I love that you’re planning ahead. Content Drop is designed to be flexible, so whether you post weekly or schedule a month at a time – it’ll still work for you.


    Many of the content ideas (especially the Reels) are based on timeless concepts so you can easily batch 2-4 weeks in advance without worrying about your posts feeling outdated. In fact, several of my coaching clients have posted Content Drop ideas weeks later and still seen amazing reach and engagement.


    Besides, the REAL win is doing what worked for you (like batching!) in half the time it’d usually take you because you’re not stuck overthinking or reinventing the wheel every time you post.

  • It’s nice and easy - your subscription is billed monthly, so you can cancel anytime. Just so you know, most people end up staying for several months because they love knowing their content is sorted and can’t imagine creating without it! šŸ’œ


I’d love to get a DM from you saying something like this: