Content Drop
The time-saving subscription for busy therapists who want to get visible on Instagram without burning out on content
Get 4 therapist-friendly content ideas dropped every Monday 9AM BST - so you can hit post on your content in under 15-min a day
You’re a skilled therapist who knows Instagram could help you reach more of your dreamboat clients.
But right now, showing up on Instagram feels like a full-time job you didn’t sign up for.
→ When you sit down to create - you’ve got cabbage brain. After long days of 5+ client sessions, writing notes, and managing CPD - you’ve got zero brainpower left for content.
→ You’re posting here and there - or not at all. Your grid is a mish mash of “5 signs you have X”, inspirational quotes, and selfies with your coffee. You know you should be more strategic but you’re not sure where to start…
→ Even when you have ideas - designing & recording takes you bloooody ages - You and Canva are frenemies, and a single reel takes you over an hour to record, edit, and post
→ You just want a simple approach to showing up that actually works - that doesn’t involve daily dancing, complicated video edits, or creating picture-perfect content
It’s time to stop letting lack of time, inspiration, or energy slow you down from getting more followers and client enquiries.
Inside Content Drop, you’ll get therapist-specific, visibility-focused content ideas dropped right to your inbox every week.
With these prompts, hooks, and scripts dropped into your inbox every Monday morning, you’ll be able to…
→ Start every week with a content plan. You’ll be able to see the ideas, tweak it to your niche and personal vibe, and know what to post to grow your reach, views, and enquiries
→ Post content with #TherapistOfInstagram energy because your content is useful, engaging, and helps potential clients feel seen, understood, and curious about working with you
→ Fill your calendar with dreamboat clients who value your work, refer their friends, and happily pay your rate – so you're no longer chasing enquiries or having to say yes to clients outside of your focus area
→ Dream bigger for your business. With a buzzing IG presence, you can go on to do exciting things like sell a course, land a book deal, and attract other exciting paid opportunities
Content Drop
A weekly content membership for therapists that delivers visibility focused Instagram content ideas straight to your inbox every Monday 🤳🏽
Here’s how Content Drop takes you from overthinking every Instagram post to creating a week’s worth of content that gets you visible to dream clients in less than 2 hours a week...
💌 4 Trending Reel & Carousel Ideas Dropped Every Week
Never stare at a blank Canva doc ever again. Every Monday at 9am GMT, you’ll get 4 trending content prompts, with a mix of Reels and carousel ideas, delivered straight to your inbox.
You’ll be able to…
📽️ Step-by-step Filming Instructions for Reels and Design Instructions for Carousels
Each content idea comes with easy-to-follow instructions so you can hit post on your Reel or carousel in just 15 minutes a day.
By using the instructions, you’ll be able to…
🎣 Fill-in-the-Blank Hooks
Hooks are the difference between content that connects and content that flops. Each idea comes with a customisable hook framework tailored for therapists. Just fill in the blanks and make it your own.
You’ll be able to…
⚒️ Helpful Examples & Ideas for Every Post
No more wondering, “How can I make this work for me?” The examples reflect the niches of the members inside, so every prompt feels relevant, practical and doable.
You’ll be able to…
🤖 AI Tools & Resources to Improve and Speed Up Your Content
Content Drop includes a suite of AI tools and resources to make creating content feel much easier.
Sneaky Peaky
What’s inside Content Drop 👀
A 2 min video giving you a snoop of what waits for you inside when you decide to use Content Drop to grow your visibility, increase bookings and enquiries and other fun things
(all with content ideas you can create in 15 mins flat 🥳)
Say buh-bye 👋 to getting hung up on little things that don't matter, trying to make it pretty and perfect, and then never hitting POST.
Content Drop helps you create life-first content that keeps content SIMPLE - so you can amplify your presence without burning out.
Unlike generic content memberships, Content Drop is made specifically for therapists, by a therapist who’s grown her IG account to 75K+ followers and built a 6-figure practice through it.
You’ll love Content Drop because…
✅Instead of following advice that expects you to spend hours on content → Content Drop aims to get you to create & post each piece of content in under 15 min
✅You’ll stop overthinking your content → and get step-by-step easy directions and therapist-specific examples for both Reels and carousels so it makes posting simple.
✅ Instead of learning icky tactics or spending money on Ads for reach → You’ll organically reach your dream clients with content that connects, builds trust, and gets you seen
Meet your Content Co-Pilot - Lauren Baird
Meet your Content Co-Pilot - Lauren Baird
Hiya, I’m Lauren! 👋 And I created Content Drop because I know how frustrating it is to DIY your content - especially as a therapist.
I’ve been the social worker juggling frontline work and the NHS therapist running on empty. And as a practicing psychotherapist myself, I know that one of the hardest parts of Instagram as a therapist isn’t just consistency, it’s the creative energy it takes.
When we’re already frazzled to the MAX with running sessions, writing notes, chasing invoices, thinking deeply for our clients…it’s no wonder content ends up at the bottom of the to-do list.
I created Content Drop because I don’t want other therapists to waste years trying to piece it all together alone. I want to make content easier, faster, more effective and way more ethical.
Using the same strategic content you’ll get inside Content Drop, I’ve built a booked-out practice and made over £100,000 in digital product revenue - without running a single ad.
I've grown my @innerglowtherapy account to over 75K followers, worked with brands like This Works and Hello Magazine, built a 6 figure business, and helped over 100 therapists grow their Instagram presence and business online.
I can’t wait for you to have therapist-first, ethical, conversion-focused content dropped weekly - so you can show up with more ease, grow your following, and see more enquiries from Instagram.
I can’t wait to welcome you in!
Lauren x
Here’s what Content Drop clients have to say…
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Nearly tripled her following (10K to 30K), way more engagement and therapy enquiries, and far less time spent on Instagram
"My account has almost tripled in size (from 10K to 30K), I've gotten much more engagement and many more therapy enquiries. And I spend way less time on Instagram which is a huge win for me.
I love it and often recommend it to others. I look forward to that new email each Monday morning. I've been in reels memberships before and found that most of the prompts didn't work for therapists, or I couldn't figure out how to use them.
I much prefer Content Drop because each prompt is explained so thoroughly, with examples, it makes it so clear and easy."
Dr Katy Hill aka @theparentalstresspsychologist
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19k new followers, a book deal, passive course sales & a booked out practice
“Your prompts give me brilliant structure and that has encouraged me to keep going.
You make it so clear what to say and how to say it – I finally have ways to put all my words into content. I also got my book contract today…
Thank you so much for helping me see how to tell people about what I do.”
Alice Bramhill aka @alice.bramhill -
![therapist business coaching]()
5,000 followers, 150+ newsletter sign-ups, and first viral reel hit 3.5 million views.
“Working with Lauren has been a game-changer. When we started, I was struggling to nail my niche, but since then I’ve gained 5,000 followers, added over 150 newsletter sign-ups, and had my first viral reel hit 3.5 million views.
My Reels now consistently get higher views, and I’ve started automating systems that felt overwhelming before. I no longer scramble for content ideas or hooks—I’m learning what works specifically for my audience.
Lauren is hands-down the expert when it comes to niching and therapist-based social media. If another therapist was thinking about working with her, I’d say absolutely (but don’t tell everyone!).”
Charlotte Spillane aka @sparkhypnotherapy
Content Drop is the space for you if…
✅ You’re already showing up on Instagram (even if it’s been bloody hard) and you're ready to be more consistent and strategic in what you post
✅ You want life-first strategies that don’t require you to be “picture perfect”, 20-something, or have hours of time on your hand
✅ You’re done staring at a blinking cursor or scrolling for ✨inspo✨ - You want to save time and know exactly what to post every week to build your audience and bring more enquiries
Content Drop may not be a fit if…
❌ You’re looking for overnight success: While you will definitely see quick wins in the program, Instagram takes ongoing effort. If you’re ready to try a new approach to your content and get consistent - come on in!
❌You’re not willing to show up on video: Video content builds trust and connection faster than static post, so we’ll need to see your lovely face! But I promise - it doesn’t need to be perfect. I keep video content easy and low-lift so you can pop out simple reels in just a few minutes a day.
❌ You expect done-for-you content creation: Content Drop gives you plug-and-play prompts, scripts, and strategies - but the magic happens when you bring your own voice. If you’re ready to DIY your content (and do it in a way that is faster & more effective at bringing in new therapy clients) - Content Drop is for you!
Content Drop will become your favourite way to kick off the week.
Here’s how your chillaxed content creation is gonna look:
Picture this…
→ You open your email Monday at 9AM, while sipping on your coffee and get your “Content Drop is here” notification.
→ You browse the 4 content ideas, check out the therapist-specific examples, and use the AI prompts to quickly tailor each post to your voice and niche.
→ You film your b-rolls for a Reel and pop your carousel together – following the simple, step-by-step instructions that make it feel effortless.
→ You schedule your posts, close your laptop, and clock off (bc let’s face it you’ve got a million other things to be doing!)
And then you email me this bc you bloody love it:
You’ll have all the content ideas you need to be consistent, increase your reach, and show up as the go-to therapist of your niche – without wasting hours figuring it all out on your own.
Investment
£45 per month
Here’s what Content Drop clients have to say…
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160 to 10k followers in 3 months (8.6k at the time of writing) & a fully booked private practice with every current client coming from Instagram
"I have gone from 160 followers to 8.6k within 3 months! This is massive and I was not expecting to increase my following by this much, this quickly. All the trial reel tips and the weekly content drop emails have made it happen.
My private practice is fully booked! 🥳 Within three months of using Content Drop, all my current clients have come from Instagram. They found me through my posts and the help of Content Drop."
Mareyah Moose aka @shefoundtherapy
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93 followers to 12.4k, my books are totally full
“Oh my gosh Lauren I genuinely used to be like “how”?!! when people would say their instagram went from X (some small number to Y (some much bigger number)… then it happened to me.
I had one post (a content drop prompt of course) hit over 500k and along with some other posts and content, it has all helped me go from 93 to 12.4k (currently)!!!
Cara Crothers aka @caracrotherspsychologist -
![therapist's content creation]()
Consistent posting without the mental load. One carousel reached 227k & brought 1,200 followers, while helping her promo her digital product.
“Before Content Drop, I’d sit down to a blank page and think, I don’t know what the flip to post*. It was constantly renting space in my brain, always thinking I should be posting, but not actually doing it.
The weekly structure immediately relieved stress. There’s a starting point every week, and I treat it as a library, not homework. If I fall behind, great I’ve got a bank of ideas waiting when I come back.
My content feels more diverse and I’ve learned to use carousels more strategically, not just for reach, but to convert followers into waitlist sign-ups for my digital product. For me, the value is the ease: consistent marketing that doesn’t take up all my headspace.”
Elsie Owen aka @boundarieswithelsie
FAQS
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A: I offer step-by-step instructions on how to film the reel or create the carousel. I also share examples of how this post would translate in different niches, e.g. as an endometriosis therapist, a bereavement therapist and an IVF therapist.
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Whether you work with trauma, anxiety, relationships, grief, or any other specialty, the content ideas are designed to be customisable. Plus, each drop includes examples for different niches, and the AI prompts help you adapt any idea to your specific approach and clientele.
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Absolutely! Each content drop includes detailed, step-by-step instructions that break everything down into simple actions. No fancy equipment required (my tripod is often my water bottle 🤪)
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Great question! There’s no specific balance set in stone only because sometimes there might be trending pieces that are carousel heavy, and other times we might have more reels depending on what's working best for therapists that month.
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Such a good question! The beauty of Content Drop is that you can totally use each idea or just pick and mix it up - it's really up to you! Even if you're just using one reel a week from the subscription, it's definitely still worth it. These reels are specifically designed for visibility and reach – so that one weekly reel could be your key to getting fresh eyes on your account.
Besides, the real win here isn't just about having content ideas – it's about learning a new skill without the stress, experimenting with different types of reels minus the overthinking, and using hooks you might not usually try. So even if you don't use every single idea I shared, you're still building up a proper arsenal of content strategies that will serve you a looong time in your biz! -
I love this! And the answer is no. :)
The truth is, a lot of marketing does the rounds and then does the rounds again! The fill-in-the-blanks framework you get with Content Drop are timeless even when the trends change. You can always go back through the material and use the same hook with a different trending audio, for example. I've had coaching clients post content weeks afterwards and still see great results!
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100%! Because busy therapists are exactly who I designed Content Drop for.
With the weekly ideas dropped every week, fill-in-the-blanks hooks, and AI prompts – you can eliminate decision fatigue altogether. Just pull an idea from the drop, plug the AI prompt & hook framework into the chatbox, and custom-make your entire content to your voice. Then take a few more minutes to follow the easy step-by-step instructions to edit the reel or design the carousel - and hit post!
And if you miss a week or two in between – you'll still have a full bank of content ideas just sitting there waiting for you. No need to stare at a blank screen thinking "what the hell do I post today?!" You can simply pick up where you left off and implement at your own pace.
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Absolutely! Batching is a smart move, and I love that you’re planning ahead. Content Drop is designed to be flexible, so whether you post weekly or schedule a month at a time – it’ll still work for you.
Many of the content ideas (especially the Reels) are based on timeless concepts so you can easily batch 2-4 weeks in advance without worrying about your posts feeling outdated. In fact, several of my coaching clients have posted Content Drop ideas weeks later and still seen amazing reach and engagement.
Besides, the REAL win is doing what worked for you (like batching!) in half the time it’d usually take you because you’re not stuck overthinking or reinventing the wheel every time you post.
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It’s super straightforward — this flash sale is for a whole year of Content Drop. You can either pay once (£349, normally £540) or split it into 5 monthly instalments of £70
Either way, you’re sorted for 12 months of weekly content ideas. No monthly rebills, no surprise charges — just a full year of content in your pocket. -
Yes! We have Coaches, Dieticians, Occupational Therapists, Physios already inside and getting amazing results - growing their page by thousands, getting enquiries and boosting their confidence.
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The prompts have been used by therapists across all different niches but each therapist will have their own niche and messaging.
So for example, if the hook prompt was: Things I refuse to pretend are normal anymore as a [insert age/title] who's done with [insert thing you're done with]… An Endometriosis Therapist would say “Things I refuse to pretend are normal anymore as an endometriosis therapist who's done with medical gaslighting of women.” Whereas a New Mum Therapist would say: Things I refuse to pretend are normal anymore as a 25 year old mum who's done with the "gentle parenting" trend.
The prompts just mean you're never starting from a blank page, what you build on top is entirely your own.
Can you imagine if your reach looked like this?
A sneaky peak into my client’s reach on Insta:
I’d love to get a DM from you saying something like this:
Join now & lemme sort your content this Monday!
"I'm getting more leads, my posts are getting more engagement & a lot of reposts and shares. Plus I'm getting my content done and ready to post in under a few hours... I hit 10k followers!"
— Gokce, @iamgokcekutstal
"Since doing Content Drop I've had 5 initial consultations booked in, and it's only been 3 weeks."
— Lauren @therapywithlauren
"I just wanted to say how incredible it's been using Content Drop. One of the posts I created has gone viral — 48k views, 222 new followers, and 185 comments. Amazing."
— Irene @heal.with.irene