Content Drop

Weekly Instagram Content For Therapists

Get 4 done-for-you trending content ideas every Monday - designed specifically to help therapists increase visibility and reach on Instagram, without the stress of “what the h*ll will I post today?” 🤪

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You're a skilled therapist who wants to show up consistently on Instagram...

but content creation is the last thing on your to-do list.

You’re stuck in the rut of:

→ Seeing 5+ clients, and the thought of staring at a blank screen trying to come up with Instagram content makes your brain feel like mush

→ Spending hours each week overthinking what to post, and it's taking precious time away from what actually matters

→ Perfectionism is getting in the way of consistency, and you end up posting sporadically (or not at all)

→ Seeing other therapists with growing, engaged audiences, but you can't seem to crack the consistency code

SIGN UP NOW→

Imagine...

→ Starting every week with a complete content plan, knowing exactly what you're posting with done-for-you content ideas that you can tweak to your niche and personal vibe.

→Your content? So bloody aligned, it's giving STRONG #TherapistOfInstagram energy. Your audience is actually engaging, saving your posts, and sending you DMs saying how much your content resonates with them.

→Instead of winging it and getting stuck in content paralysis (we've all been there!), you have a consistent strategy that grows your audience and builds your Instagram presence.

→You've finally increased your following, engagement, and reach - and guess what? It didn't mean spending hours each week brainstorming or creating content from scratch.

→ You've got weekly clarity on exactly what to post, so you can quit the overthinking and focus on showing up as your authentic self for your audience.

If this sounds like exactly what you need,

I can't wait to introduce you to......

Content Drop

A weekly content membership for therapists that delivers engaging Instagram content straight to your inbox every Monday 🤳🏽

YES! I NEED THIS IN MY LIFE →

Join the Content Drop

1 month of Instagram Content

£45 per month

SIGN UP NOW

Every Monday, I’ll drop your content to you:

✅ 4 Trending Reel & Carousel Ideas

✅ Step by step instructions for you to film the reel yourself

✅ Fill-in-the-blank Hooks

✅ Examples & ideas of how to implement

✅ AI prompts to use alongside

This isn't just about saving time - it's about changing up your entire Instagram strategy with content ideas that ACTUALLY WORK for therapy accounts!

What’s different about Content Drop, compared to other subscriptions?

→ Created specifically for THERAPISTS by a therapist who built a 75K+ account

→ Includes BOTH reels AND carousels (most memberships only focus on one)

→ Provides AI prompts to quickly customise content to YOUR voice

→ Offers examples for different therapy niches so you can easily adapt ideas

→ Delivers step-by-step instructions so simple that anyone can follow them

Unlike generic content memberships, Content Drop is designed with therapy ethics and relationships in mind - no "salesy" tactics or uncomfortable trends!

YES! I NEED THIS IN MY LIFE →

Meet your mentor - Lauren Baird

Hey there!

I'm Lauren, a psychotherapist practising in Scotland, UK.

I've grown my @innerglowtherapy account to over 75K followers, worked with brands like This Works and Hello Magazine, built a 6 figure business and helped over 100 therapists grow their Instagram presence and business online.

As a practicing psychotherapist myself, I know how it feels to be juggling client work, admin, and then trying to find the creative energy to show up consistently on social media.

I created the Content Drop because I was tired of seeing talented therapists feel frazzled to the MAX with content creation and consistency, when they have so much value to offer the world.

The weekly content ideas, hook prompts, AI prompts, step by step instructions and examples in the Content Drop are based on what's actually working on Instagram right now for therapists - no guesswork, just proven content that drives growth and increased visibility.

Don’t just take it from me!

Meet my therapist of Instagram clients:

"My account has really taken off. All the main IG metrics – reach, followers, and engagement – have significantly increased."

“Private practice is completely new to me, and for a long time, I thought, “I don’t have it in me; I’m not the type of person who dances on camera”. And guess what? I’m still not dancing, but I’ve proven to myself that I can do this. “

Aleks Balazy-Knas @unscrewingmotherhood
Creating content that has real purpose and drives results, as Claire experienced

“With Lauren's guidance, I'm now creating content that specifically reaches my ideal clients and supports them whether they want therapy or not.

Everything feels like it has a purpose. The content she provides is AMAZING - absolutely worth the investment!”
“Signing clients via IG FAST"

"Using the strategies I've learnt through Lauren's programs, I managed to get more enquiries and sign clients more quickly.

The content approach made all the difference - people who enquired were already aligned with what I had to offer and were people I REALLY wanted to work with!"
Jasmine Teo @texturedlifewellness
Signed 3 therapy clients in a month, raised her fee & is now a batching queen.

“I’ve managed to sign therapy clients, raise my fee, increased my confidence and just dropped the pressure of how I show up online…I can’t wait to scale to more passive offers…

going in on my niche is the best thing I’ve ever done for my business”

Lauren Young @the.burnout.therapist
Went from “I was so overwhelmed” to signing 3 therapy clients in 5 weeks.

Nicola was unclear on WHO her ideal client was, but quickly got clear on who her ideal client was and she shared “showing up consistently with my message is working …

I feel like people are starting to think of me when it comes to specifically helping with relationships”

Nicola Jayne Kemp @theselfworththerapist

Here are 5 signs Content Drop is perfect for you…

✅ You're already on Instagram but struggling with consistency

✅ You want to save time on content creation

✅ You're looking to massively increase your REACH on IG

✅ You’re not getting the results from Instagram

✅ You're tired of overthinking what to post

This may not be a fit if…

❌ You’re looking for overnight success: While you will definitely see quick wins in the program, I would never promise you a six-figure practice in 30 days. If you’re ready to put in the work, grab a chair and lets get to work!

❌You’re not willing to show up on video: I’ll give you the instructions on how to create trending reels and so we need to see your lovely face. I promise I’ve worked with 100+ therapists and the more you do it, the easier it becomes.

❌ You don’t know how to use Instagram and don’t yet have an account: While you don’t need to be a whizz, you need to have an account and be ready to post!

Here’s how your content creation can look:

→ You open your email Monday, while sipping on your coffee and get your “Content Drop is here” notification.

→ You browse the 4 content ideas and use the AI prompts to help you brainstorm

→ You spend some time filming & creating the content into carousels.

→ You schedule your posts & clock off (bc let’s face it you’ve got a million other things to be doing)

YES! I NEED THIS IN MY LIFE →

Can you imagine if your reach looked like this?

A sneaky peak into my client’s reach on Insta:

More amazing Instagram wins 👇

8 consults booked in the span of a week… and has grown from 1000 followers to 42k followers!

After we narrowed down on my niche, created content pillars, optimised my bio and discussed how to sell offers like my MOT/ therapy services…I stuck to the plan and was able to grow from 1150 followers to 19.1k followers!!

Judy Potts @the.social.therapist
5 new inquiries in 2 days, has grown by over 1000 followers, and now has to open a waitlist!

“I haven’t posted much content this week…but that’s because I’m so busy with clients!
I’m so excited and thankful. I just signed a third client which was my goal!”
Jess Eden @therapywithjesseden
Busy and thriving with her new therapy clients

“I haven’t posted much content this week…but that’s because I’m so busy with clients!
I’m so excited and thankful. I just signed a third client which was my goal!”
Melissa Short@rooted_and_revived

FAQS

Every Monday , you'll receive an email with trending content ideas, trending audio suggestions, step by step instructions, and more. You can use these as inspiration, tweak them to your niche and voice, and post throughout the week.
No, all sales are final but I am confident you'll be delighted with the value and support you get inside!
I offer step by step instructions on how to film the reel or create the carousel. I also share examples of how this post would translate in different niches, e.g. as a endometriosis therapist, a bereavement therapist and an IVF therapist.
Content Drop is specifically designed for busy therapists who struggle with consistency. Each idea comes with clear, simple instructions so you can implement quickly without overthinking. Many therapists find that having a deadline (Monday's new drop!) creates helpful accountability to actually use the ideas.
Whether you work with trauma, anxiety, relationships, grief, or any other specialty, the content ideas are designed to be customisable. Each drop includes examples for different niches, and the AI prompts help you adapt any idea to your specific approach and clientele.
If you can send an email, you can implement these ideas!

Each content drop includes detailed, step-by-step instructions that break everything down into simple actions.

No fancy equipment required (my tripod is often my water bottle 🤪)
Most content memberships are created by general marketers who don't understand the unique needs and ethical considerations of therapists.

Content Drop is created by a therapist specifically for therapists, with content ideas that actually convert while maintaining professional integrity.

Also most other memberships and subscriptions purely focus on reels, inside this subscription we focus on both!