
Content Drop
The time-saving subscription for busy therapists who want to get visible on Instagram without burning out on content
Get 4 therapist-friendly content ideas dropped every Monday 9AM BST - so you can hit post on your content in under 15-min a day
Youāre a skilled therapist who knows Instagram could help you reach more of your dreamboat clients.
But right now, showing up on Instagram feels like a full-time job you didnāt sign up for.
ā When you sit down to create - youāve got cabbage brain. After long days of 5+ client sessions, writing notes, and managing CPD - youāve got zero brainpower left for content.
ā Youāre posting here and there - or not at all. Your grid is a mish mash of ā5 signs you have Xā, inspirational quotes, and selfies with your coffee. You know you should be more strategic but youāre not sure where to startā¦
ā Even when you have ideas - designing & recording takes you bloooody ages - You and Canva are frenemies, and a single reel takes you over an hour to record, edit, and post
ā You just want a simple approach to showing up that actually works - that doesnāt involve daily dancing, complicated video edits, or creating picture-perfect content

Itās time to stop letting lack of time, inspiration, or energy slow you down from getting more followers and client enquiries.
Inside Content Drop, youāll get therapist-specific, visibility-focused content ideas dropped right to your inbox every week.

With these prompts, hooks, and scripts dropped into your inbox every Monday morning, youāll be able toā¦
ā Start every week with a content plan. Youāll be able to see the ideas, tweak it to your niche and personal vibe, and know what to post to grow your reach, views, and enquiries
ā Post content with #TherapistOfInstagram energy because your content is useful, engaging, and helps potential clients feel seen, understood, and curious about working with you
ā Fill your calendar with dreamboat clients who value your work, refer their friends, and happily pay your rate ā so you're no longer chasing enquiries or having to say yes to clients outside of your focus area
ā Dream bigger for your business. With a buzzing IG presence, you can go on to do exciting things like sell a course, land a book deal, and attract other exciting paid opportunities

Content Drop
A weekly content membership for therapists that delivers visibility focused Instagram content ideas straight to your inbox every Monday š¤³š½

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4 Trending Reel & Carousel Ideas
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Step by step instructions for you to film the reel yourself
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Fill-in-the-blank Hooks
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Examples & ideas of how to implement
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AI prompts to use alongside
This isn't just about saving time - it's about changing up your entire Instagram strategy with content ideas that ACTUALLY WORK for therapy accounts!
Every Monday, Iāll drop your content to you:

Say buh-bye š to getting hung up on little things that don't matter, trying to make it pretty and perfect, and then never hitting POST.
Content Drop helps you create life-first content that keeps content SIMPLE - so you can amplify your presence without burning out.

Unlike generic content memberships, Content Drop is made specifically for therapists, by a therapist whoās grown her IG account to 75K+ followers and built a 6-figure practice through it.
Youāll love Content Drop becauseā¦
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Instead of following advice that expects you to spend hours on content ā Content Drop aims to get you to create & post each piece of content in under 15 min
ā Youāll stop overthinking your content ā and get step-by-step easy directions and therapist-specific examples for both Reels and carousels so it makes posting simple.
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Instead of learning icky tactics or spending money on Ads for reach ā Youāll organically reach your dream clients with content that connects, builds trust, and gets you seen
Meet your Content Co-Pilot - Lauren Baird
Meet your Content Co-Pilot - Lauren Baird
Hiya, Iām Lauren! š And I created Content Drop because I know how frustrating it is to DIY your content - especially as a therapist.
Iāve been the social worker juggling frontline work and the NHS therapist running on empty. And as a practicing psychotherapist myself, I know that one of the hardest parts of Instagram as a therapist isnāt just consistency, itās the creative energy it takes.
When weāre already frazzled to the MAX with running sessions, writing notes, chasing invoices, thinking deeply for our clientsā¦itās no wonder content ends up at the bottom of the to-do list.
I created Content Drop because I donāt want other therapists to waste years trying to piece it all together alone. I want to make content easier, faster, more effective and way more ethical.
Using the same strategic content youāll get inside Content Drop, Iāve built a booked-out practice and made over Ā£75,000 in digital product revenue - without running a single ad.
I've grown my @innerglowtherapy account to over 75K followers, worked with brands like This Works and Hello Magazine, built a 6 figure business, and helped over 100 therapists grow their Instagram presence and business online.
I canāt wait for you to have therapist-first, ethical, conversion-focused content dropped weekly - so you can show up with more ease, grow your following, and see more enquiries from Instagram.
I canāt wait to welcome you in!
Lauren x
Hereās what Content Drop clients have to sayā¦
Content Drop is the space for you ifā¦
ā Youāre already showing up on Instagram (even if itās been bloody hard) and you're ready to be more consistent and strategic in what you post
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You want life-first strategies that donāt require you to be āpicture perfectā, 20-something, or have hours of time on your hand
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Youāre done staring at a blinking cursor or scrolling for āØinspo⨠- You want to save time and know exactly what to post every week to build your audience and bring more enquiries
Content Drop may not be a fit ifā¦
ā Youāre looking for overnight success: While you will definitely see quick wins in the program, Instagram takes ongoing effort. If youāre ready to try a new approach to your content and get consistent - come on in!
āYouāre not willing to show up on video: Video content builds trust and connection faster than static post, so weāll need to see your lovely face! But I promise - it doesnāt need to be perfect. I keep video content easy and low-lift so you can pop out simple reels in just a few minutes a day.
ā You expect done-for-you content creation: Content Drop gives you plug-and-play prompts, scripts, and strategies - but the magic happens when you bring your own voice. If youāre ready to DIY your content (and do it in a way that is faster & more effective at bringing in new therapy clients) - Content Drop is for you!

Picture thisā¦
ā You open your email Monday at 9AM, while sipping on your coffee and get your āContent Drop is hereā notification.
ā You browse the 4 content ideas, check out the therapist-specific examples, and use the AI prompts to quickly tailor each post to your voice and niche.
ā You film your b-rolls for a Reel and pop your carousel together ā following the simple, step-by-step instructions that make it feel effortless.
ā You schedule your posts, close your laptop, and clock off (bc letās face it youāve got a million other things to be doing!)
Content Drop will become your favourite way to kick off the week.
Hereās how your chillaxed content creation is gonna look:
And then you email me this bc you bloody love it:
Youāll have all the content ideas you need to be consistent, increase your reach, and show up as the go-to therapist of your niche ā without wasting hours figuring it all out on your own.
Investment
Ā£45 per month
Hereās what Content Drop clients have to sayā¦
Can you imagine if your reach looked like this?
A sneaky peak into my clientās reach on Insta:

FAQS
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A: I offer step-by-step instructions on how to film the reel or create the carousel. I also share examples of how this post would translate in different niches, e.g. as an endometriosis therapist, a bereavement therapist and an IVF therapist.
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Whether you work with trauma, anxiety, relationships, grief, or any other specialty, the content ideas are designed to be customisable. Plus, each drop includes examples for different niches, and the AI prompts help you adapt any idea to your specific approach and clientele.
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Absolutely! Each content drop includes detailed, step-by-step instructions that break everything down into simple actions. No fancy equipment required (my tripod is often my water bottle š¤Ŗ)
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Great question! Thereās no specific balance set in stone only because sometimes there might be trending pieces that are carousel heavy, and other times we might have more reels depending on what's working best for therapists that month.
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Such a good question! The beauty of Content Drop is that you can totally use each idea or just pick and mix it up - it's really up to you! Even if you're just using one reel a week from the subscription, it's definitely still worth it. These reels are specifically designed for visibility and reach ā so that one weekly reel could be your key to getting fresh eyes on your account.
Besides, the real win here isn't just about having content ideas ā it's about learning a new skill without the stress, experimenting with different types of reels minus the overthinking, and using hooks you might not usually try. So even if you don't use every single idea I shared, you're still building up a proper arsenal of content strategies that will serve you a looong time in your biz! -
I love this! And the answer is no. :)
The truth is, a lot of marketing does the rounds and then does the rounds again! The fill-in-the-blanks framework you get with Content Drop are timeless even when the trends change. You can always go back through the material and use the same hook with a different trending audio, for example. I've had coaching clients post content weeks afterwards and still see great results!
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100%! Because busy therapists are exactly who I designed Content Drop for.
With the weekly ideas dropped every week, fill-in-the-blanks hooks, and AI prompts ā you can eliminate decision fatigue altogether. Just pull an idea from the drop, plug the AI prompt & hook framework into the chatbox, and custom-make your entire content to your voice. Then take a few more minutes to follow the easy step-by-step instructions to edit the reel or design the carousel - and hit post!
And if you miss a week or two in between ā you'll still have a full bank of content ideas just sitting there waiting for you. No need to stare at a blank screen thinking "what the hell do I post today?!" You can simply pick up where you left off and implement at your own pace.
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Absolutely! Batching is a smart move, and I love that youāre planning ahead. Content Drop is designed to be flexible, so whether you post weekly or schedule a month at a time ā itāll still work for you.
Many of the content ideas (especially the Reels) are based on timeless concepts so you can easily batch 2-4 weeks in advance without worrying about your posts feeling outdated. In fact, several of my coaching clients have posted Content Drop ideas weeks later and still seen amazing reach and engagement.
Besides, the REAL win is doing what worked for you (like batching!) in half the time itād usually take you because youāre not stuck overthinking or reinventing the wheel every time you post.
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Itās nice and easy - your subscription is billed monthly, so you can cancel anytime. Just so you know, most people end up staying for several months because they love knowing their content is sorted and canāt imagine creating without it! š