✳︎
FOUNDING MEMBER 🥂
SAVE £1000
✳︎ FOUNDING MEMBER 🥂 SAVE £1000
Booked & Beyond
The 6-month container for fully booked therapists who are ready to build, launch & sell their first digital product
Without adding a single extra client hour
You're a passionate therapist who has worked hard to build a bustling therapy practice. A full diary, growing waitlist and a community that trusts you.
But right now…
→ You're seeing 4, 5, or 6 clients a day and ending each week completely wrung out - not because the work isn't meaningful, but because there's simply no version of this diary that leaves you with anything left over
→ You do a quiet happy dance when a client cancels, not because you don't care, but because one unexpected gap in your schedule has become the closest thing to rest you get
→ You've tried to figure out the digital product thing on your own - you've downloaded the guides, started a course outline that's been sitting gathering dust, followed the online business gurus and you're still no further forward
→ Every time you try to apply generic digital product advice, something feels off because it was never built for someone with a professional code of ethics, years of clinical training and a client base that trusts them deeply
→ Your Instagram audience is warm, engaged, and growing - and all of that visibility is generating exactly one thing: more 1:1 enquiries, when you're already at capacity
If that sounds like you - here's what you need to know.
THE FASTEST WAY TO INCREASE REVENUE, FREEDOM & FLEXIBILITY IN YOUR THERAPY BUSINESS - IS TO SELL A DIGITAL PRODUCT
Imagine how easy breezy life would feel if you could…
→ Check your phone on a Saturday morning and see a payment notification for a digital product someone bought while you were having breakfast with your family - no session required, no showing up, no energy spent
→ Take a week off and know your income didn't take a week off with you - because you've built something that earns whether you're in the room or not
→ Go on maternity leave, get sick, or take a proper holiday without the income anxiety that comes from knowing every gap in your diary is a gap in your bank account
→ See fewer clients and earn more because your digital product is doing the work your extra sessions used to do, without the burnout that came with them
→ Use the audience you've spent years building for something that converts - not just more DMs asking about your session availability
→ Feel the burnout leaving your body
If this sounds like the version of your business you've been working towards, I can't wait to introduce you to…
Booked & Beyond
A 6-month container for fully booked therapists who are ready to build, launch & sell their first digital product
And keep it earning long after the first cart closes
Apply Today for…
🤝 90-Minute 1:1 Onboarding Call with Lauren
Before the sprint begins, you and Lauren get 90 minutes together - just the two of you. You'll map out your offer idea, your audience, and your personal Black Friday goal so that from Day 1, you're working to a plan that's been built around you specifically.
🗓️ 8-Week Black Friday Sprint Curriculum
That takes you from "I have an idea" to "I have paying students" - with every step mapped out so that by the time Black Friday arrives, your cart is open and your audience is ready to buy. Let's make your investment back in 8 weeks
📞 Weekly Group Coaching Calls
Hot seat format. You bring what you're working on, we dig into it together, and you leave with a clear next step. No more second-guessing at 11pm whether you're doing this right.
💬 Private Slack Community
An intimate community of 5 therapists at exactly the same stage of the sprint - so when you hit a wall on a Tuesday evening, someone who is right there with you. You can expect a response from Lauren within 48 hours, Tuesday to Friday.
🎙️ Feedback
Detailed, personalised feedback on your actual work - your sales page, your emails, your launch content - so you know specifically what to change and why, not just that something isn't landing.
🗺️ The T.H.E.R.A.P.Y Messaging Map
The proprietary framework at the heart of this programme. It makes your marketing sound like you, sell ethically, and actually convert - without borrowing tactics that were never designed for a therapy business.
📆 Months 3-6: Rinse, Repeat, and Grow
Your first launch gives you data. Your second launch uses that data to convert better. For 4 months after Black Friday, you refine your offer, relaunch, and turn a one-off sprint into a recurring income stream. This is where the real momentum builds.
The proven formula to make your first sale
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Before you build anything new, we clear the path.
This week is a full audit of your therapy business - your caseload, income and hours - so you can identify where to raise your rates, free up time, and create the breathing room you need to build something new alongside your existing work.In this week you will:
Audit your caseload, income, cancellation policies, and hours with a structured framework
Identify where a rate raise is overdue and action it
Create a simple plan to protect your time without burning out before you've even started
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Name, price and nail the transformation you're offering in your digital product. This week you stop letting perfect get in the way of done - and leave with a clear, sellable offer that you're genuinely excited about.
You will:
Land on a digital offer idea using the T.H.E.R.A.P.Y framework
Choose a digital product type that you can make a profit from
Set your price, payment options, and launch target
Write your offer promise in one sentence that makes the right person immediately say "yes, that's exactly what I need"
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Get ready to create! This is the week we build everything you need for launch - your messaging, your sales page, your email sequence, and your tech setup - all using frameworks built for therapy businesses, not borrowed from someone else's playbook.
In this week you will:
Build your messaging using the T.H.E.R.A.P.Y Messaging Map so your copy sounds like you and converts
Create a simple sales page that does the selling for you
Write your email sequence and ensure you’ve got all the tech pieces ticked off the list
Map out the course curriculum for your therapy niche
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Time to start yapping about your offer! Begin sharing more about your offer and create excitement about it.
implementing marketing skills to talk about the urgent problem and transformation your offer solves.In this week you will:
Create a warm-up content plan for Instagram and email that you can easily repurpose again for future launches
Begin creating excitement about your offer with your audience and getting people added to your waitlist
Build genuine interest before you've opened a single door
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This week is all about building the buzz. You'll invite waitlist registrations all week and create the anticipation that makes a launch land.
For this founding cohort, you'll also build the Black Friday angle that gives your audience a very clear reason to buy now - because your timing is genuinely one of your biggest selling points.In this week you will:
Drive waitlist sign-ups with targeted content and direct invitations
Build the Black Friday energy that creates real urgency for your audience
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Open the doors bbyyyy! This week you will sell your lil heart out during the biggest sale of the year
In this week you will:
Open your cart and execute your daily sales content plan via Instagram and emails
Develop the support and mindset skills to cope with the launching process so you can make more sales confidently
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The week most people underestimate - and the one that often brings in the most sales. This week is for final urgency content, last chance emails, and personal follow-ups with everyone who showed interest but didn't convert.
In this week you will:
Create urgency content that motivates without manipulating
Send your final email sequence
Follow up personally with every warm lead who didn't cross the line
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You've done it - now we make it incredible for your students. This week is about onboarding your first students, beginning to deliver, and collecting the early wins and testimonials that will make your next launch convert even better.
In this week you will:
Onboard your students with a process that immediately builds their confidence and excitement
Begin delivering your digital product
Set up the feedback loop that generates testimonials and refines your offer for the relaunch period (we want you to be the obvious choice for future students!)
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Your first launch is the beginning, not the end. Once Black Friday is done and your first students are inside, we don't stop — we use everything you learned to make the next launch better.
You'll refine your offer based on real student feedback, relaunch with stronger messaging and social proof, and start to see what it actually feels like to have an income stream that runs on repeat. By the end of 6 months, you won't just have launched a digital product. You'll have a proven process you can sell that earns alongside your therapy practice, without you having to add a single extra client to your diary.
This is how you go from "I did a launch once" to "I have a business that earns beyond the therapy room."
Meet your scaling sista, Lauren Baird
Hiyaaa!Hiya, I'm Lauren! 👋 A psychotherapist who created Booked and Beyond because I've sat in this exact position - booked out, and knowing deep down that I couldn't keep doing it this way for the next 5, 10, 20 years.
Every pound I earned in my therapy business relied on me physically showing up. I raised my rates, squeezed in one more client, maxed out my hours - and was running on caffeine and cancellation relief. 😮💨
This was compounded with having a baby and more bills to pay…
But none of it changed the fundamental problem: I had a ceiling built into my own business and I kept bumping up against it.
So I delved into the digital product world, and learned everything I could. I’ve launched and relaunched digital products since 2023.
Using that approach, I've generated over £130K+ in digital product revenue, funded recurring revenue for my recent maternity leave and helped therapists build income in their business - without any of it feeling at odds with who they are professionally.
I built Booked and Beyond because I want therapists to actually LOVE their jobs again without feeling chained to the therapy chair.
You already have the expertise. I'm just going to show you how to package it, sell it, and actually make money from it.
I can't wait to welcome you in!
Lauren x
This is my first round running Booked & Beyond but here's what my clients have to say:
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This was my third time launching a course and it was by far the most comfortable, fun and financially successful.
"Lauren was incredibly supportive in helping me build an offering around a clear course promise. She gave me the confidence and self-belief to see it through and I have a product I’m really proud of
Elsie Owen aka @boundarieswithelsie
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5,000 followers, 150+ newsletter sign-ups, and first viral reel hit 3.5 million views.
“Working with Lauren has been a game-changer. When we started, I was struggling to nail my niche, but since then I’ve gained 5,000 followers, added over 150 newsletter sign-ups, and had my first viral reel hit 3.5 million views.
My Reels now consistently get higher views, and I’ve started automating systems that felt overwhelming before. I no longer scramble for content ideas or hooks—I’m learning what works specifically for my audience.
Lauren is hands-down the expert when it comes to niching and therapist-based social media. If another therapist was thinking about working with her, I’d say absolutely (but don’t tell everyone!).”
Charlotte Spillane aka @sparkhypnotherapy
Here are signs Booked and Beyond is perfect for you…
✅ You're fully booked and your income has completely flatlined and you're ready to build something that earns beyond your diary, not just talk about it one day.
✅ You want to market and sell your offer in a way that feels completely in line with your professional ethics - no pushy tactics, no strategies that make you wince, no feeling like you have to become a different person to sell something.
✅ You're tired of trying to apply generic online business advice that wasn't built for a therapy practice and you're ready for a framework that starts with who you already are.
✅ You want to make your first digital product sales before the end of the year, with a room full of therapists doing the same thing alongside you, so you're never figuring it out alone.
Booked and Beyond may not be a fit if…
❌ This isn't a magic fix. Building a digital product that sells consistently takes work and specifically, it takes showing up to market and sell it even when it feels uncomfortable. The longer-term payoff is real but you have to earn it.
❌ You're not open to changing how you currently run your practice, this won't work.
❌ You don’t yet have an audience to sell to. You need to have this in place first before selling a digital product.
Investment
£3,000 for 6 months
Pay in full, or spread it: 6 x £500/month
5 founding spots 3 spots only. Once these are filled the doors close - and when Booked and Beyond opens again, the price goes up to £4000
Yes! Here's everything you need to know (and a few FAQs)
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Not at all! Weeks 1 and 2 are specifically designed to help you find the right idea and validate it before you build anything. Plenty of people arrive with a vague sense of what they want to create and leave Week 2 with something clear and sellable.
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Courses, workshops, memberships, masterclasses and subscriptions - anything that delivers value without requiring your 1:1 time. We'll help you figure out which format suits your expertise and audience best.
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Week 1 exists specifically to answer this question - it's a full audit of your business designed to free up time and headspace before you add anything new. You won't be layering this on top of a full caseload without addressing that first.
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Around 3-4 hours per week in the first 8 weeks, less as you move into the relaunch rhythm of months 3-6.
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1st October we start with the 8-week sprint. This is timed so your cart opens right at Black Friday - the biggest buying weekend of the year - giving your audience a built-in reason to buy the moment you open the doors.
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We start by BETA launching your digital product so you can refine and test it out first before taking your product into the full launching process.. Months 3-6 exist specifically to refine and relaunch. Your first launch gives you data - audience responses, objections, conversion numbers - and your second launch uses all of that to convert better. The programme doesn't end when the cart closes.
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Week 3 includes a full tech checklist and you'll work through it with the support of the community. Nobody is expected to figure out the technical setup alone.
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It was built by a therapist, for therapists, using the exact franeworks I’ve used to make over £130k in digital product sales. And helped other therapists 1:1 to create and sell their first digital product.
Generic online business advice doesn't consider the unique considerations we hold as therapists. -
I want to know! Send me a message at @therapybusinesshub or email therapybusinesshub@outlook.com and we can chat about whether Booked Out and Beyond is the right fit for you.
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You can submit any coaching questions you have into the community and will receive coaching this way instead
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The coaching calls are a Thursday at 1pm (UK time) with replays available.
Every month that passes with a full diary and no digital product is another month your income is capped at your caseload. Everything you need to change that is waiting for you inside.
When you join, you'll get immediate access to all the course materials, the community, and the coaching calls - and everything you need to build, launch, and sell your first digital product before the end of this year.