Booked Out

Therapist Academy 

A 6-month program for therapists who want to build a standout brand and sell ethically on Instagram - so they can have more fun, create more freedom, and grow a thriving private practice.


Start seeing more enquiries and bookings in as little as 90 days, with hands-on support every step of the way.

Join the waitlist now to unlock exciting bonuses

You’re a passionate therapist whose heart is bursting with a dream 🌙…

to grow a booked-out private practice


But right now…

Posting content feels exhausting. You’re feeling fatigued and overwhelmed by figuring out what to post each week, following trends, and creating content - but it feels like your content isn’t clicking to go beyond likes & comments and generate more interest and sales.

You're on an enquiry rollercoaster of too many new clients or none at all…and it’s leaving you stressed and uncertain about what your schedule, energy, or income will be each month. 

You’re DIYing strategies from random Instagram “experts” - but it’s not giving you the confidence to build a thriving practice or a community of future clients who genuinely connect with your work. 

Selling on Instagram feels uncomfortable. You’re stuck wondering how you can talk about your offers and turn more followers into clients without being pushy or unethical.

If that sounds like you - here’s what you need to know.

To consistently sign clients from Instagram, you don’t need to post 3x a day, dance on reels, or follow cookie-cutter marketing tips. You need a conversion-focused content strategy that specifically works for therapists. 

And the best part is - therapists are naturally ✨amazing✨ at marketing. We know our client’s deepest goals, desires, and feelings inside and out - and this is at the heart of creating high-converting content that will attract new therapy clients to you. 

Once you learn the right skills and strategies built for your unique strengths, you’ll be able to confidently stand out from a sea of therapists, sign new clients, and build a private practice that brings reliable income.

Imagine how easy breezy life would feel if you could…

Turn Instagram into a consistent enquiry machine - because you know how to create simple but powerful content that has new dream therapy clients reaching out week after week

Build a community of dream therapy clients - by creating content where you ditch the “therabot” energy and have fun, be yourself, and create genuine connections with people

Market and sell your services confidently and ethically. You’ll learn techniques designed for therapists, by a therapist (hiya 👋), so you’ll never feel gross or icky about sales again.

Have slower, more gentle days - where you get to show up rested and ready to see your clients, deliver gold standard therapy, and get your clients excellent therapeutic outcomes 


Go beyond 1:1 clients and reach even more people with your work -  because now you can create online courses, host exciting events, write eBooks, and sign exciting contracts with purpose-driven companies and magazines.

If this sounds like what you’ve been working towards, 

I can’t wait to introduce you to my program…

Booked Out Therapist Academy

A 6-month program for therapists who want to build a standout brand and sell ethically on Instagram - and start seeing more enquiries and bookings in as little as 90 days.

Here’s what’s waiting for you inside the course:

*

Here’s what’s waiting for you inside the course: *

  • This module is a warm welcome to the course, where you’ll get introduced to all the course features, learn your Instagram Archetype, and understand the path you’ll take to go from invisible to in-demand on Instagram.

    In this module you will:

    • Get a welcome tour to all the features, tools, and support the course has to offer

    • Learn which Instagram Archetype you fall into with how you create content (and how to overcome some of the top challenges you might be facing)

    • Understand the path to seeing more inquiries & bookings in 90 days

    • Hear a Client Case Study so you can see your path from feeling overwhelmed to booked out within weeks!

  • Get ready to create bingeable content that has people not just liking your posts, but sending enquiries your way. In this module, you’ll pick a niche that will bring dream therapy clients to you on repeat.

    In this module you will:

    • Understand what a niche is and how to choose one (without feeling boxed in!)

    • Get access to my special Niche GPT tool to help you select the perfect niche for you

    • Get personalised feedback about your niche from me 🙋‍♀️

    • Have dream therapy clients see you’re the perfect therapist for them as soon as they land on your profile

  • Let’s take your content from “meh” to memorable! In this module, we’ll get to know your audience inside and out, and pick your content pillars so knowing what to create for your content becomes a breeze. 

    In this module you will:

    • Create your T.H.E.R.A.P.Y Messaging Map so you know how to stop the scroll of the dream therapy clients you want to reach

    • Develop content pillars and subtopics so you know exactly what types of topics you should cover in your content every week

    • Begin training your new AI content buddy, The Content Clone, with your messaging so you can create content that connects and converts - in minutes!

    • Feel excited and confident that you’ve got strategy behind your content that will grab attention & increase your enquiries

  • In this module, we’ll ensure that someone can land on your profile and immediately think “wow, I feel at home here”. We’ll make some strategic changes you can as a therapist on IG so your profile is personal, client-ready, and in line with the ethical code of conduct. 

    In this module you will:

    • Understand the ethics of showing up as a therapist on IG so you can protect your license, sell with confidence, and build a profile you’re proud to share

    • Learn and apply must-have branding strategies on IG (including brand dos, don’ts, and plenty of examples) so your brand feels inviting, memorable, and helps you build a community of engaged followers & potential clients

    • Refine your Instagram profile, messaging, and content from an ethical lens so you comply with the ethical code of conduct.

    • Go through my checklist to make sure your profile is client-ready, stands out from the sea of other therapists, and brings you consistent enquiries 

  • You’ll become a word wizard with this messaging module. This module covers everything about clear messaging, compelling copy, and sales concepts to know to grab and hold attention in your content.

    In this module you will:

    • Learn proven copy strategies like storytelling, aspirational marketing, symptoms focused marketing, etc - all from a therapist's lens so you can make your ideal client feel truly seen and heard by your content (while keeping it ethical & honest)

    • Know how to sell your offers on repeat from different angles (without the ick or feeling like you’re putting your audience to sleep), using your T.H.E.R.A.P.Y messaging map and my Selling Framework

    • Say bye bye to being a therabot 🤖 and begin to bring more YOU into your content

    • Use my caption writing frameworks to quickly and easily write social posts that are helpful, engaging, and inspire people to reach out to learn more about your sessions

  • This module will show you how to turn your T.H.E.R.A.P.Y Messaging Map into content - so every post brings you closer to signing a new therapy client.

    In this module you will:

    • Learn how to leverage the different types of content to attract and build trust with new therapy clients on repeat - including Reels, Carousels, IG Lives, and more

    • Create brand-building content that gets you seen, builds trust, and brings you clients

    • Learn how to become the fun, relatable, and expert therapist in your niche - so you can grow your audience, nurture your current community, and convert the right people to become therapy clients

    • Create a simple content plan that delivers a strategic mix of high-converting content so we can speed up the journey from curious follower to paying client 

  • Now we’ll bring everything together to help you create a system for success - one that brings dream therapy clients to you week after week!

    In this module you will:


    • Learn my simple system to batch content & repurpose so you’re not scrambling each day to brainstorm something new (and no, it’s not a monthly plan that takes forever and has you pulling out your hair)


    • Understand your analytics and insights so you know what content is working and what to leave behind

    • Learn my pricing strategies so you can confidently raise your fee and bring in clients who are happy to pay premium rates. 


    • Bounce back from IG setbacks with The Compassionate Mindset Tool, an on-demand self-coaching model that helps you compassionately return back to yourself when you face frustration, comparison, or other common IG wobbles.

  • Now that you’re seeing interest, let’s seal the deal. This is where we’ll walk through the essential pieces outside of your Instagram that need to be in place so your dream clients can find you, trust you, and book you.

    In this module you will:

    • Run your business through the “Why Isn’t This Converting?” Framework to identify where potential clients might be falling off in the buying / enquiry process

    • Refresh your website using the THERAPY Messaging Map and done-for-you copy templates - so it clearly communicates what you do and calls in right-fit clients

    • Update your counselling directories to be clear, detailed, and inviting so people feel instantly confident reaching out

    • Learn how to make yourself easy to book - by clearly communicating your CTAs, intake forms, and how clients can get started

    • Spot and fix the sneaky branding or messaging gaps that might be making you sound robotic or generic (instead of warm, human, and trustworthy)

    With the Content Clone and my step-by-step templates, you’ll be able to make these updates in under an hour - no tech stress or endless tinkering required.


  • Once you hit the milestone of signing two new therapy clients, you’ll unlock this special bonus module as a way to celebrate that you’ve completed BOTA!

    In this bonus module, we’ll walk you through how to take everything you’ve learned inside BOTA and turn it into a digital product so you can see more sales without spending more hours at your desk. 

    In this module, you will:

    • Explore the most aligned digital product options for therapists - from online courses to passive offers to brand collabs - and how to choose what fits you best

    • Learn how to use the T.H.E.R.A.P.Y. Messaging Map to brainstorm profitable course ideas that speaks directly to your dream clients (and actually sells)

    • Get step-by-step strategies to grow a mailing list of ideal buyers - so you’ve got more than one way to sell your offers

    • Use plug-and-play PR templates to pitch yourself for brand deals and media features that open up new income streams

Learning how to sell on Instagram as a therapist allowed me to scale to £100k in business in my first year in private practice - all on part-time hours. And now I want to show you how.

Meet your mentor - Lauren Baird

Meet your mentor - Lauren Baird

Hey there!

I’m Lauren, a psychotherapist practising in Scotland, UK.

It was only a few years ago that I was working in a psychiatric hospital, where alarms were constantly going off, the office was hot and stuffy, and I was working long hours to support up to 5 complex trauma clients a day.

And now, I’m writing this from the comfort of my home, where I get to spend time with my young daughter and don’t start work earlier than 10 a.m. My office is decorated with fun artwork I chose, with a view of my garden, and my cat Kiko always curled up nearby.

Learning how to use Instagram completely changed my life. In my first year in private practice, I was able to scale to £100k in business - while working part time hours.

Instagram helped me get invited to high-profile brand partnership deals, and get writing and design opportunities with big names like Hello Magazine, The Therapy Notebooks, Counselling Directory & Happiful. 

Instagram also allowed me to expand my income well beyond serving 1:1 therapy clients. I was able to launch an online course called Nurturing your Nervous System, which has made over $38k and counting…and I have an ongoing paid retainer with wellness brand This Works as their Psychology Expert!

My clients have gone on to 10x their following, build a waitlist for 1:1 therapy sessions, get special collab opportunities, and use their skills to create paid workshops, events, training, and more.

(And we’ve done it without the pushy tactics, sneaky strategies, or “just go viral!” tips being taught by a lot of marketers these days).

And now, I’ve included my best strategies in this course, so you can start to grow your private practice, increase your income, and create more fun and freedom in your work.

I can’t wait to celebrate once you’re inside!

Lauren

Don’t just take it from me! 

Meet my booked out therapist clients:


Enrol When Doors Open and Get Instant Access to…

📚

Lifetime Access To The Lesson Portal


Where you’ll access 7 modules of step-by-step strategies you need to build a buzzing IG profile that keeps your private practice booked and in-demand.

All the lessons in the course are bite-sized (between 10-30 mins max) - so you can get the information you need to start taking action right away


☎️

Fortnightly Coaching Calls For The Next 6 Months

Our calls will be every fortnight, Tuesdays at 1pm BST for the next 6 months! I’ve designed this coaching so you can jump in, do the course, start seeing wins in 90 days - but also have space and support (6 months) to go at your own pace, even if life gets in the way.

On these calls, you’ll be able to toss your questions into the mix and get feedback on your content, messaging, IG profile, niche, and as you advance - together we can work on your sales skills, passive income streams, and brand deal opportunities.



🙋‍♀️🍵

6 Months Access To The Hot Drink Hub - Slack Community

Get cozy inside the Hot Drink Hub! Bring a cup of tea and get live coaching with other therapists inside our private Slack Community. You’ll be able to connect and make friends with fellow therapists, plan collaborations, and stay in touch with each other long after the course finishes.

Whether you need a gentle mindset reframe, want feedback on a post, or just need to know you’re not the only one feeling stuck - you’ll have a community of therapists (and me!) to offer you practical advice and cheer you on.

You can drop into the Hot Drink Hub any time between calls to brainstorm ideas, get feedback, and ask questions about marketing & mindset on IG. You can expect a response from me within 48 hours (Monday - Friday!).

✍️Hands-On Feedback & Support on Your Marketing & Content

You’ll be able to submit your questions and receive detailed, personalised
feedback on a range of topics including…

Picking Your Perfect Niche: Get clear, specific advice to hone in on your niche, ensuring it’s perfectly targeted to attract your dream clients.

Clarifying Your Messaging: Refine your messaging so it resonates deeply with your audience, making them think, “I need to work with this therapist, they really get me.”

Creating Converting Content For Your Niche: Receive easy-to-implement actionable tips to make your content more engaging and effective, increasing your reach and client enquiries.


🤖

Lifetime Access to 3 BOTA Bots

CUSTOM BOT #1: CONTENT CLONE

Say goodbye to hours of brainstorming content for Instagram or editing AI responses to fit your brand and voice. With the Content Clone, you’ll simply fill out a detailed brand form - then share it with Claude/ChatGPT. This form will train AI on your brand, voice, offers, and more - so you can cut your content creation time in HALF.

CUSTOM BOT #2: AI Financial Advisor GPT

It’s your booked-out AND sipping bougie coffee era. This AI bot helps you to work out your fee for your private sessions so you can double-check if you’re undercharging, raise your fees, and adjust for a surplus. 


CUSTOM BOT #3: AI Profitable Niche GPT

Trained in my signature 1-1-1 method, this bot will help you choose the niche that hits closest to home for you. No more “is this right for me” spirals - you’ll walk away with full clarity of a niche that feels aligned (and profitable!).

🎁

Bonus Tools, Resources, and Worksheets

There are a bunch of additional tools, worksheets, and resources waiting for you inside, including bonus exercises, exclusive worksheets so you never have to second-guess as you build your Insta presence. Some of the crowd-faves include: 

  • 36 Sell on Stories Plug & Play Templates

  • 100 Viral Hook Ideas (with examples & breakdown!)

  • 10 Plug & Play Call-to-Action Templates 

  • Storytelling Formula Cheatsheet

  • The IG Tech Library for quick tips on creating reels & troubleshooting

  • Vault of Expert Guest Lectures, including expert talks from Natalie Englander’s (@therabizcoach) on SEO Website Design,

    Elsie Owen’s (
    @boundarieswithelsie) on “Scalable Income as a Therapist,”

    Fiona Minett (
    @bossyourpr) on PR Pitching & more TBC

Join the Course when doors open…

One Time Payment

£1250

£750 for

waitlisters only!

3 Monthly Payments

£1250

£250 x 3 for

waitlisters only

Don’t just take it from me! 

Meet my booked out therapist clients:

Booked Out Therapist Academy is the best Instagram course for therapists who want to start booking more therapy sessions from Instagram and get on the path to a thriving private practice.

You’ll have lifetime access to all materials, call replays, 

and any updates to the course over time.

Here are 5 signs The Academy is perfect for you…

You want to have an ethical IG presence. You love the idea by reaching more people beyond those who see you in therapy sessions. You’ll learn how to use Instagram to expand your reach and connect authentically and ethically with your audience in a way that isn’t pushy or sneaky.

You want to get off the revenue rollercoaster. with the strategies taught inside the course, you’ll be able to bring in consistent enquiries so you can better predict and plan your income

You’re tired of spending hours on IG with nothing to show for it: You’ve been spending hours regularly posting on Instagram, but the likes and comments aren’t turning into client enquiries. This program will help you create simple, strategic content that will magnetise your dream clients to you (no more compare and despair or doom scrolling).

You desire more financial stability and growth: No more being tied down by overbooked schedules that leave you drained. Create a schedule that fits your life, so you can take holidays, spend time with family, and enjoy your personal time without guilt or stress.

This course may not be a fit if…

❌ You’re looking for overnight success: While you will definitely see quick wins in the program, I would never promise you a six-figure practice in 30 days. If you’re ready to put in the work, I can promise you’ll see more interest and enquiries from your Instagram content.

❌You’re not willing to show up on video: I’ll teach you how to show up on stories and in reels in a way that feels simple and doable - even if you don’t love the spotlight. But if you're completely opposed to it, this might not be the right fit as videos are one of the most powerful tools to build trust and connection with potential therapy clients.

You’re not willing to post consistently on Instagram: It’s ok if you’re not posting consistently right now, but you need to be willing to start! Inside the Academy, I’ll show you a simple and time-saving IG routine to follow that will help you post consistently so you can bring the consistent inquiries to match.

You don’t have an Instagram account yet: This course dives right into how to create better content on Instagram, so if you’re completely brand new to it - stay tuned! I’ll be creating a course for newbies in good time!

More amazing Instagram wins 👇

Yes! You get lifetime access to the course (and other FAQs)

  • Totally! As a therapist (and mum!) myself, I know how tight your time is. That’s why this course is packed with simple, time-saving strategies, and has bite-sized videos you can binge like your favourite Netflix show.

    And with the community  - you’ll always be able to ask questions and get support, even if you can’t attend the calls.

  • Yes! The course is tax deductible because it’s considered a business expense!

  • Many clients inside The Booked Out Therapist Academy jump in, generate enquiries, and sign new clients in as soon as 90 days. My therapist clients, like Fleur (@iamfleurphillips) posted 2 times and signed 2 new clients that same day.

    Clients have also signed new clients with their increased rates and have built out a waitlist within that period. 

    That said, please note that Booked Out Therapist Academy is NOT for you if you come in expecting a quick fix or overnight results. Learning how to market & sell on Instagram takes practice, but it’s a skill that pays for itself.

    The coaching calls, feedback, and community are provided for 6 months, so you can get support even if life gets in the way. You can also use the space to receive personalized feedback on your discovery calls, DM conversations, and (best case scenario!) more advanced stuff like passive income streams, brand partnerships, etc. 

  • Yes, yes, and yes! If you're in the business of helping people and want to make your Instagram profile a client magnet, you're in the right place.

    This course isn’t just for psychotherapists, it’s for a wide range of professionals including coaches, hypnotherapists etc who want to connect deeply with their audience and turn followers into paying clients.

  • Item descriptionMany Instagram courses are vague and give general advice that meets people at all different stages and niches. But this course is different 😉

    It’s crafted for therapists by a practicing therapist (me!). It’s designed specifically for therapists who are already showing up on

  • The doors open for BOTA 26th June for one week. The live coaching starts Tuesday 8th July and ends January 8th 2026.

  • Calls are on Tuesday 1pm BST for 1 hour. These are recorded and sent as a replay if you can’t make it.

    However if you are based in America/ Canada please contact me as I may offer a 7pm BST time for international clients. However there would need to be enough interest

  • Yes all the replays are emailed directly to you and added to the lesson portal. And if you want coaching but can’t make it in real life, you can ask your question on slack and I will respond in live coaching.

  • The calls and community will close - but you’ll get to keep all the lessons, call replays, and any updates.

    Think of it as your forever resource for all things Insta-marketing.

  • £1250 full price but when you join the waitlist £750!

  • Yes you can pay:
    3 x monthly payments of £250

  • Yes, we have students already from all over the world: US, Canada, Australia, Europe…

  • I wanna know! Send me a message at @therapybusinesshub or email me at (therapybusinesshub@outlook.com) and we can chat about if the Academy would be a perfect fit for you!

  • If you work through all the course material, follow all of the guidance from within the course, post consistently and don’t sign clients I will offer you a refund.

    I am confident with the correct resources and support you will sign clients if you follow my method!

Here’s a peek into the buzzing & supportive community that’s waiting for you inside The Hot Drink Hub, our Slack community 👇

And the AI bots that slash your content creation time by 1/3rd  👇

I’d love to get a DM from you saying this:

More amazing Instagram wins 👇
(from biz coaching clients)


Every day that passes without an Instagram strategy tailored specifically for you as a therapist is another day you're missing out on serving dream therapy clients who could truly benefit from your expertise.

When you join, you’ll get instant access to all the course materials. You’ll have everything at your fingertips to create content that helps you sign dream therapy clients - on REPEAT.


Join now and get the strategy and support you need to start signing therapy clients from Instagram - so you can grow a private practice you love.

I can’t wait to see you inside!